Back in 2009 I found a way of assessing how good an advertising slogan is against ten criteria. It’s a system from
http://www.adslogans.co.uk/pages/slogananalysis.html called Sloganalysis®
An advertising slogan may be your USP or Irresistible Offer in its entirety or it can b a touchstone that expresses one of more core elements of your brand that you believe are important to customers.
>>> What Is A USP?
The 10 Elements In Sloganalysis®
- It’s memorable
- It recalls the brand name
- It includes a key benefit
- It differentiates the brand
- It reflects the brand personality
- It’s believable
- It’s strategic
- It’s competitive
- It’s original
- It’s not in current use by others
This is demanding.
The idea is that you grade you slogan – agree, neutral or disagree – against the ten statements and see how your overall rating looks.
If you’re interested in slogans, there is an updated website – http://www.adslogans.co.uk
“AdSlogans is a unique global resource for advertisers and ad agencies, comprising many thousands of English-language commercial advertising slogans, business, company, product or brand marketing slogans, taglines, claims, straplines, theme lines, endlines, payoffs, signatures, base lines, slogos (the slogan by the logo) and catchphrases.”
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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).