The full title of this book by GN Reed is
101 Headline Templates That Crush It: How To Get Your Emails Opened Fast
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
The headline is the “ad for the ad”
All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.
If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything.
I’m not sure where the 101 templates are but the book does give you several formulas, a few categories and plenty of fill in the word examples of headlines and, at the time of writing, it’s free of charge.
The best book I’ve read on headlines and one of the best books on copywriting ever written is Tested Advertising Methods by John Caples. I think it must be out of print because prices are drifting upwards but it’s still essential if you make your living from writing copy.
For business owners with a more casual interest in writing copy, this is an excellent place to start.
It’s hard to be critical about a free, short book but I’d have liked to have seen a chapter on how to use these templates. The author could have taken an example and written, say 25 headlines which could be used so you could see how some feel stronger than others. Writing plenty if headlines and choosing the best is an important discipline.
The chapter could have then been extended to explain how to test the best five headlines using Google Ads or social media to see which get the best responses and the level of variability of response. It can be surprising how one word can make a big difference. Advertising history shows adding one letter to a word increased response by about 300% in one famous example.
I like what’s here but the author could have created an even better short book with a bit more effort.