The full title of the book by Rod Sloane is
121 Marketing Ideas To Grow Your Small Business
In my review posted on Amazon.co.uk, I gave it X Stars.
Here is my review.
A list of ideas that lack structure
The title of the book summarises this book well. In general, there is a page to a page and a half of explanation after each tip that gives limited information about each.
From what I could see, they are listed in a random order whereas a book like Instant Cashflow has more tips separated into useful categories like generating leads, converting leads, increasing order values and getting the customers to buy again.
There is crossover between tips. Tip 25 is make business cards available to all staff, Tip 64 is about making your business card work for yourself while tip 101 is carry business cards at all times. This “haven’t we already talked about this” feeling happens a few more times. There isn’t an index that brings these together.
Finally, the book dates back to 2007 so it ignores more recent developments like social media. From the other reviews, I expected more.
Tips books can be a useful way to remind you that there’s plenty of more things that you could do to promote your business but I don’t think it’s the place to start if you’re new to business. You need a good grounding in the basic themes with a book like Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, written by John Jantsch who wrote the first section of this book.
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