My friend Sonja Jefferson is writing a book on Valuable Content Marketing with her colleague, Sharon Tanton.
See the book on Amazon.co.uk or Amazon.com
Sonja asked me
“What is your top tip for companies to consider when creating content for their customers?”
I checked whether she wanted content for customers or prospective customers and thought about it for a couple of days.
This is what I came up with…
“Valuable content to attract potential customers needs to be a triple punch that leaves the prospect wanting “more, more, more”. It needs to be keyword driven to attract, curiosity based to encourage email opt-ins and relevant, practical and interesting to build the relationship.”
I’m pretty pleased with that and wanted to create my own note so that I can refer back to it.
Hopefully it will appear in Sonja and Sharon’s book on Valuable Content Marketing because it always feels good to have your ego stroked.
You can find out more about the book on Sonja’s Valuable Content blog.
