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50 Secrets to Write Google Ads Titles that Sell by Mickhael Keidge

The full title of this book by Mickhael Keidge is

50 Secrets to Write Google Ads Titles that Sell

In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.

Here is my book review.

Disappointing, an opportunity missed

I like the idea of a specialist book to help you write Google Ads. They are much expanded from the old days when the too line was 25 characters and the only two other lines each had 35 characters.

Sadly this isn’t it.

The book launches straight into the tips. No explanation of the author and why you should listen to him. No explanation of what the author means by the title in the Google ads

Then we get to the secrets themselves and these are grounded in good marketing practice.

My issue is there aren’t any examples to clarify what the author means. This makes it hard to understand what is meant by the short comment about each secret.

I borrowed it in my Kindle unlimited subscription. I’m glad I didn’t buy it.

I’m left thinking that, if the author is an expert in writing Google Ads, that this is an opportunity missed.

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