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7 Mistakes That Keep Women Entrepreneurs Struggling by Mande White-Pearl

The full title of this book by Mande White-Pearl is

7 Mistakes That Keep Women Entrepreneurs Struggling to Get Clients, Overwhelmed and Underpaid

In my review on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Mistakes coaches make in their marketing

I realise that, as a man, I’m not the target audience for the book but I was interested to know what it had to say

The short book is a transcription of a presentation at a live event and has been cleaned up to improve readability. The book also gives you a link to watch a video of the presentation.

While the book title refers to entrepreneurs, the book seems to be addressing coaches. There is no reason why the lessons shouldn’t apply to a wider audience.

The danger with a book like this is that I finish up giving it all away as I summarise it in my review.

I don’t want to do that but I do want to give you some feedback on the mistakes.

1 – I agree with partly. Money is important but having a commitment to a deeper purpose can help you push through the difficulties.

2 – agree

3 – agree

4 – agree mostly. Clients are most interested in outcomes and benefits but what goes on may be a critical buying criteria. The book talks about people wanting cookies to be delicious but knowing a new cookie has apricots and pistachio nuts in it (a wonderful combination in my experience) would convince me to try it, even if I feel the price is on the high side.

5 – agree

6 – I agree mostly. Only do work with a proper return on time but, when starting, don’t spend money you haven’t got. It’s a slippery slope because it’s very easy to spend money, perhaps harder to earn it.

7 – agree.

Despite the title of the book, I didn’t find anything that I thought would only apply to women or single parents juggling priorities.

It’s a quick read but it may hit home if the mistakes sound familiar.

You can get it from Amazon.co.uk and Amazon.com

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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