The full title of this short book by Alexander M Schmid is
90 Shades of Innovation: Explorative Questions for the Business Model Canvas.
In my review posted on Amazon.co.uk, I gave the book 2 Stars.
Here is my book review.
Just questions, no explanations
The full title promises 90 questions to help you with the business model canvas and 90 questions is exactly what you get. There are ten questions for each of the nine sections, so some feel more forced than others.
There is no discussion of the canvas.
No explanation of the questions, comments about any weaknesses in its logic or the common mistakes people make when using it. No checks that there is a logical flow, just the questions.
When I reviewed the book which introduced the business model canvas, Business Model Generation, I felt design style threatened to overwhelm the content. The canvas is an excellent idea since it helps business owners and managers to think through the design elements of the business. The book didn’t provide enough information how to do it and the follow up on Value Proposition Design suffered from the same issues.
Since there is a need for a second book, and this isn’t it, unfortunately I don’t see a third book being used.
This is an opportunity missed. I can’t recommend it.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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