The full title of this book by Carl Lewis is
Adwords Cheat Sheets: 18 Top Tips to Improve Your Adwords Advertising
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
More of a promotional tool than an informative book – useful if you outsource
This is a short book for anyone who has started a Google Adwords campaign but isn’t getting much success. Bitter experience of my own experience and that of clients (before they talk to me) shows that it can be an expensive way of promoting a business if some of the basics are overlooked.
The book acts as a checklist of principles but doesn’t go into any real detail on the ideas. In many ways, it reads like an ebook used to promote a business. It’s written by someone from a specialist Adwords marketing agency and it includes a discounted offer to more training.
For someone who runs their own Adwords campaign, I can’t recommend it.
However I think it does provide an interesting checklist for anyone who uses an agency and wants to check up on the quality of the work. It has plenty of interesting questions that will help make sure the agency WORKS for you, rather than just running your Adwords campaign on autopilot and banking the fees.
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