Below are the pricing books I’ve reviewed on Amazon.co.uk.
I very much see pricing as the area where your strategy meets the road. It’s easy to imagine that you’re successful in your differentiation strategy but does it earn a premium price from customers?
I aim to be a tough reviewer and my five star books are highly recommended and the four star books are well worth reading.
FIVE STARS
Competing on Value by Mack Hanan and Peter Kemp – Perhaps the first book to look at value pricing for B2B product, this shows how to differentiate by showing your product or service provides more value or faster value.
Available from Amazon.com and Amazon.co.uk
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas Nagle & Reed Holden – a superb look at pricing. It’s where strategy meets the road. This book has been updated since I read it and the latest versions are written by Thomas Nagle and John Hogan.
This is available from Amazon.com and Amazon.co.uk
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee by How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee by Lawrence Steinmetz and William Brooks – Packed with great tips and advice on how to withstand pricing pressure from buyers.
You can buy it from Amazon.com and Amazon.co.uk
FOUR STARS
Pricing on Purpose: Creating and Capturing Value by Ronald Baker – Has some excellent content for value pricing but it is long-winded. Amazon.co.uk
Perfect Pricing in One Simple Lesson: Find Your Pricing Edge, Attract More Customers, and Earn More Profit by Cynthia Kocialski – A nice guide to the important issue of pricing. Amazon.co.uk
Pricing Strategies for Winners by Steve Prescott – A great reminder that you can charge high prices if you commit to delivering high quality and great service. Amazon.co.uk
THREE STARS
Resisting Pricing Pressure in Recession & Recovery by Rupert M Hart – An important topic but the book could be better. Amazon.co.uk
Pricing Basics for Copywriters & Consultants: Meet Your Income Goals – Guaranteed! by Chris Marlow – Pricing basics is right. No mention of value pricing. Amazon.co.uk
TWO STARS
The Price is Great by Alejandro Mijares Ortiz – The price may be great but the book about pricing isn’t. Amazon.co.uk
ONE STAR
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Five Star Books (All Topics) – Marketing, Sales & Strategy Books
USP & Differentiation – Strategy – Customer Psychology – Copywriting – General Marketing – Internet Marketing – Pricing – Sales Training – Customer Service
