In my review of the book
Attention: Make Irresistible Compelling Offers by Bob Oros
posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Not what I was after, it’s more about improving selling skills and getting the customer to listen to you
I bought this book because I believe “crafting offers” is an overlooking skill since phrasing the offer, “this is what you get for your money”, is the core of marketing.
The book turned out to be one of a series about improving your selling skills and the focus is very much on what you can say quickly to encourage the customer to listen to you.
It didn’t meet my needs or live up to its title “Attention: Make Irresistible Compelling Offers” although some may find it has some good points.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).