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Attention: Make Irresistible Compelling Offers by Bob Oros

by Paul Simister on June 27, 2016

in Other Business Books

In my review of the book

Attention: Make Irresistible Compelling Offers by Bob Oros

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Not what I was after, it’s more about improving selling skills and getting the customer to listen to you

I bought this book because I believe “crafting offers” is an overlooking skill since phrasing the offer, “this is what you get for your money”, is the core of marketing.

The book turned out to be one of a series about improving your selling skills and the focus is very much on what you can say quickly to encourage the customer to listen to you.

It didn’t meet my needs or live up to its title “Attention: Make Irresistible Compelling Offers” although some may find it has some good points.

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com

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