≡ Menu

Paul Simister

How To Scale Your Business

Rich Schefren is one of my business heroes, and here he gives you ideas on how to scale your business by boosting the one metric that really matters.

Again and again, I’ll emphasise how important your metrics are in helping to guide your decisions and actions. It is NOT busywork.

Here is the 96-minute video. Be prepared to take notes.

in Internet Marketing, Scaling Your Business

Personal Branding Explained

David Garfinkel is one of my business heroes, and in this 32-minute video, David interviews Rocky Buckley, a personal branding expert.

in 3 – Your Strategic Positioning, Copywriting

Digital Marketing Trends For 2021

Rich Schefren is one of my business heroes, and here he gives you his thoughts on the critical digital marketing trends that are emerging in 2021.

The video is over 2 hours long so get yourself a drink and use your journal to take notes of ideas you want to remember. I’d even recommend you break down the video into several sessions so that you keep your concentration rates high.

Here is the video.

 

 

in 4 – Lead Generation, 5 – Lead Conversion, Internet Marketing

How To Work Smater, Not Harder

I pay a lot of attention to Brian Tracy because he always provides concise, insightful advice. In this short video (less than 4 minutes), he provides on how to work smarter by being more focused on how you spend your time.

in 2 – Your Inner Game

How To Create An Irresistible Offer

Rich Schefren is one of my business heroes, and here he gives you his tips on how to craft an irresistible offer, an offer your strong prospects realise they can’t refuse or ignore.

In my six steps profits formula, I refer to this as an irresistible promise because I like to emphasise that it comes with your commitment to deliver the benefits the customer expects to receive.

You’ll find a lot on this subject on this website since it is a topic that fascinates me in terms of how you create something uniquely special to a targeted group of customers and how you put the offer into words.

Anyway, here is the video from Rich. It’s just over two hours long, so get yourself a drink and be ready to take notes in your journal.

[continue reading…]

in 3 – Your Strategic Positioning, Copywriting, Internet Marketing

Finding A Business Mentor

Rich Schefren is one of my business heroes, and here he gives you his tips on how to find a business mentor.

in Business Coaching, Business Start-Ups

David Garfinkel is one of my business heroes, and in this 28-minute video, he discusses what he learned from reading “How I Learned The Secrets of Success in Advertising,” by G. Lynn Sumner.

This is part of his “Old Masters” series. Sumner was an advertiser back in the 1940s and ’50s and this book was first published in 1952.

Sumner says, “It is taking known facts, known elements, known functions and arranging them in new patterns.” While imagination is what you use to make your creativity add value to your copy.

in 2 – Your Inner Game, Better Thinking, Copywriting

5 Questions To Create An Online Business That Works

Rich Schefren is one of my business heroes, and here he gives you five questions to answer to help you find an online business opportunity that will work.

The questions are:

1) Who is Your Target?

2) What Specific Problem Are You Solving?

3) What is The Market Size?

4) What is Your Business Model?

5) What is The Solution?

Here is the video.

in Business Start-Ups, Internet Marketing

How To Start An Online Business That Succeeds

Rich Schefren is one of my business heroes, and here he gives you his ideas on how to start an online business that works.

This is a very long video – 2.5 hours, so take it in short bites – YouTube conveniently remembers where you are in a video, but I also write down my break times, so I can go back to it if the automatic facility doesn’t work.

in Business Start-Ups, Internet Marketing

Copywriting and the Law

David Garfinkel is one of my business heroes, and in this 25-minute video, he talks to Amy Nesheim, a lawyer who specialises in helping copywriters and other creative professionals.

I need to clarify that this is US focused, but it’s very helpful if you sell into the United States. Even if you don’t, it will give you pointers about what you need to consider.

However, I need to make it clear that if you have any doubts or concerns, talk to a lawyer who advises in your jurisdiction.

in Copywriting