This full title of this book by Darran Hughes is
“Break Through Business Growth Barriers: The 5 simple elements for getting more customers buying more, again and again, and increase profits in 90 days“.
In my review posted on Amazon.co.uk, I rated this at Four Stars. That means I think it is Good and Well Worth Reading.
Here is my book review.
A useful but general introductory guide to sales funnels
With a title about business growth barriers, I was expecting a book about the main constraints small businesses face. It isn’t.
Instead this is a short, low cost guide to understanding how to get prospective customers to identify themselves as interested by asking for a free information product and then turn them into customers, first by offering a very low cost item (called a tripwire), and then increasing values and encouraging them to buy again and again.
Whilst the language of lead magnets, tripwires etc may be unfamiliar to you, it is a combination of age old marketing techniques updated for the use of the Internet. When used effectively in the right kind of business opportunity, sales and profit can grow quickly.
There is useful information in here although it’s very much along the lines of what to do rather than how to do it. To find out the how, you’re supposed to buy services from the author. There are a few typos which should have been picked up during the editing process.
At the moment it only costs 99p so it’s hard to be too critical if you want an introduction to this subject. You will need to do more research on lead magnets and sales funnels to make sure that you’re well informed. There are plenty of other books to choose from.
It is available to buy from Amazon.co.uk and Amazon.com.
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