The full title of this potentially misleadingly titled book by Dan Bradbury is
“Breeding Gazelles: Fast Growth Strategies For Your Business“.
In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
Well worth reading for anyone who wants to grow their company
This is an important book that looks at why so many small businesses get stuck between the £500,000 and £1 million level of sales and what has to be done to make the transition into becoming a gazelle company with a consistent high growth rate that continues year after year.
Basically it can be summed up by the phrase “what got you here, won’t get you there.”
You might expect a book about fast growth to be all about sales and marketing but this isn’t. It’s much more about the general management skills you need to manage your business professionally through your team of employees.
The author builds on the ideas of others and there are quite a few references to other books you can read for more details. If you’re very well read in business issues, you won’t find much new or original to the author but don’t under-value the benefits of pulling plenty of different ideas together across a diverse range of subjects.
The book also includes interviews with other people who have grown big businesses but there is a sameness about their backgrounds as they tend to sell business advice in one way or another. It would have been interesting to hear from a more diverse group of entrepreneurs.
Two things have kept me from giving it five stars:
1 This is a big topic and its a short book at 192 pages. Once you take the interviews out, the meat around the framework is quite skimpy. I accept that there’s a balance needed since many business books are started but not finished. This is easy to read and interesting so I’m hoping a much larger proportion of buyers will get to the end and feel inspired to take action of the ideas.
2 It’s littered with “subtle” selling messages about the benefits of working with the author. I thought it was leading to a big pitch at the end but I was wrong although the “about the author” section isn’t lacking in hyperbole as it hails him as “one of the finest and brightest marketing minds around, and one of the greatest authorities on becoming a self-made man.”
In fairness, I’ve known about the author for about eight years and he is a high achiever who also seems to be a decent guy from what I’ve seen. I also like the idea that he buys/invests in companies to turnaround and sell.
This book is well worth reading for anyone who wants to grow their company.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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