Here is a video that’s just under 10 minutes long which explains the Business Model Canvas in a reasonable level of detail. It’s been produced by The Business Channel.
The Business Model Canvas was explained in the book Business Model Generation by Alexander Osterwalder and Yves Pigneur. (I gave it a Four Star rating.)
It brings together nine components of a business in a one page form:
- Key Activities
- Key Resources
- Partner Network
- Value Propositions
- Customer Segments
- Customer Relationships
- Cost Structure
- Revenue Streams
Why I Like This Video
- The business model canvas is a very useful way to think about the logic of a business. It doesn’t matter whether it’s a new start-up or whether it’s an established business which has got stuck and needs a turnaround in performance.
- It gives you more details than the 2 Minute Business Model Canvas Video without overwhelming you or requiring too much investment of your time before you decide to dig in deeper.