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Best Business Book Reviews By Paul Simister

Managing Cash When You Haven’t Got Any by Lori Schafer

The full title of this book by Lori Schafer is

Managing Cash When You Haven’t Got Any: Volume 1: Dealing with Vendors: Practical Cash Flow Strategies for Small Business“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good or very good.

Here is my review.

Very practical guide to managing payments to suppliers

Juggling cash flow by chasing customers for payment whilst fending off suppliers who want their money is very stressful.

Vendors is the American term for suppliers. This is a good, practical book that looks at the psychology involved. This includes identifying what suppliers want to hear compared with what they don’t like and can cause more trouble. [continue reading…]

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The Ultimate Small Business Marketing Book by Dee Blick

This book,

The Ultimate Small Business Marketing Book” by Dee Blick,

is amazingly popular on Amazon.co.uk with small business owners but has made little impression on Amazon.com.

I gave it a FOUR stars rating in my review. This means I consider it to be in the good to very good range.

Here is my review.

A good summary of marketing ideas for getting new customers

As a business coach, I read a lot of books about marketing and, with so many five star reviews, I couldn’t ignore this book.

Strangely it has taken me nearly three years to finish reading it which says something about the book.

What I Don’t Like [continue reading…]

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Customer Chemistry by Mary Naylor

The full title of this book by Mary Naylor is

Customer Chemistry: How to Keep the Customers You Want and Say Goodbye to the Ones You Don’t“.

In my review at Amazon.co.uk, I gave it a rating of FOUR stars. This means it’s in the range of good to very good.

Here is my review.

You can manage your customer base

This is an interesting book that takes a different approach to thinking about customers.

Most managers and business owners focus on getting more customers this month and then more customers again next month. Yes it’s recognised that some customers are better than others but the general assumption is that any customer is better to have than not have. [continue reading…]

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Customers for Life by Carl Sewell and Paul Brown

The full title of this book by Carl Sewell and Paul Brown is

Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer“.

In my review at Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be in the range of good to very good.

Here is my review.

Inspiring customer service tales from more than 25 years ago

This book was originally written in 1990 and republished in 1998 with a new introduction.

It shares the thoughts on excellent customer service from the top luxury car dealer in America and dates back to the time when we were looking closely at the Japanese quality improvements. [continue reading…]

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The Secret to Increasing Your Profits by Vincent Turner

The full title of this book by Vincent Turner is

The Secret to Increasing Your Profits – An Introduction to Breakeven Analysis“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good or very good.

Here is my review.

Short and simple explanation of break even analysis

Business owners need to have financial acumen and the two fundamentals I want them to understand are

1 Break even analysis or as it is sometimes called cost volume profit analysis.

2 The cash flow cycle in a business as a business buys stock, pays for it, makes a sale and collects the cash.

This book looks at the first issue. [continue reading…]

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The full title of this book by Andre Larabie is

How To Double Your Profits In 6 Months Or Less: Fast, proven, easy-to- implement strategies to out-perform, out- maneuver and out- profit your competition immediately!“.

In my review on Amazon.co.uk, I rated this book at the Four Stars level. This means it’s good to very good.

Here is my review.

A good, practical book on business growth

There are quite a few profit improvement books with similar titles but different approaches.

This is a good, practical book that looks at profit improvement through business growth rather than cutting costs and eliminating waste. It’s also tactical rather than strategic. [continue reading…]

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The full title of this book by Brian Kaskavalciyan is

How to Double Your Profits in Six Months or Less: 8 Powerful Profit-Multiplying Strategies That Any Business – Regardless of Size – Can Immediately Implement and Profit From“.

In my review on Amazon.co.uk, I gave the book a FOUR stars rating. This puts it in the range of good to very good.

Here is my review.

Focuses on better marketing along the three ways to grow a business

This is a good, practical book to help you to find ways to increase profitability by better marketing. If you’ve read much by Jay Abraham or Dan Kennedy, the contents of this book will be very familiar. [continue reading…]

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The Ultimate Marketing Plan (3rd Edition) by Dan Kennedy

The full title of this book by Dan Kennedy is

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark“.

In my review on Amazon.co.uk, I gave the book a Four stars rating. This puts it in the good to very good category.

Here is my review.

A good introduction to Dan Kennedy but not so good if you want to prepare a marketing plan

This is a book that has given me mixed feelings so let me explain why.

*** What I don’t like about The Ultimate Marketing Plan ***

Rant 1 – the use of the word “ultimate” makes me mad. Regular edition updates prove it wasn’t the ultimate.

Rant 2 – Dan Kennedy takes you through many different topics – and it makes great reading – but I didn’t feel that I was reading a book about preparing a marketing plan. There is a form at the back which tries to pull the topics together to create a marketing plan with a worked example – but it didn’t work. [continue reading…]

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How to Double Your Profits within the Year by John Fenton

The full title of this book by John Fenton is

How to Double Your Profits within the Year: An Action Plan For Your Business“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This puts it in the good to very good category.

Here is my review.

A helpful guide focused on profit improvement.

This is the second time I’ve bought this book. I remembered it as a helpful guide but I couldn’t find my original copy.

This one is in a slightly different format. The book print size is smaller meaning the dimensions of the book can be trimmed. Personally I wish they hadn’t done it because it has made the book harder to read and the margin between the print and the binding is tighter than I’d like. [continue reading…]

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Guerrilla Marketing Attack by Jay Conrad Levinson

The full title of this book by Jay Conrad Levinson is

Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.

Here is my review.

Old but interesting in a good way

This is an old book. It is copyrighted 1989 and should not be read before the most recent version of Guerrilla Marketing: Cutting-edge strategies for the 21st century.

Some of the author’s ideas have advanced considerably between the two books. As a certified guerrilla marketing coach, I found it interesting to step back in time. As guerrilla marketing has developed, the author has had to balance taking things out when adding more new ideas in. Reading this book brings some still relevant issues to my attention. [continue reading…]

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