by Paul Simister
on January 1, 2017
The full title of this book by Jay Conrad Levinson is
“Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my review.
Old but interesting in a good way
This is an old book. It is copyrighted 1989 and should not be read before the most recent version of Guerrilla Marketing: Cutting-edge strategies for the 21st century.
Some of the author’s ideas have advanced considerably between the two books. As a certified guerrilla marketing coach, I found it interesting to step back in time. As guerrilla marketing has developed, the author has had to balance taking things out when adding more new ideas in. Reading this book brings some still relevant issues to my attention. [continue reading…]
by Paul Simister
on December 31, 2016
The full title of this book by Kenyon Blunt is
“Unstuck: How Businesses Get Stuck & How Your’s Can Get Unstuck”.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good or very good.
Here is my review.
A very good book for business owners who are stuck
This is a very good book written to help business owners who feel stuck and want to get unstuck.
This is an area of special interest for me and in another book review, How to Get Unstuck: 25 Ways to Get Your Business Growing Again, I committed to reading and reviewing all the books on being stuck and getting unstuck. [continue reading…]
by Paul Simister
on December 27, 2016
The full title of this book by Marc Van Eck and Ellen Leenhouts is
“The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps“.
In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be in the good to very good category.
Here is my review.
A nice summary planning process
This book explains a useful planning process which helps to provide focus and coordination. The format summarises the plan nicely although I think the one page is a gimmick as it specifies a minimum font size of 6ppt. Personally I’d rather have two pages I can read without squinting.
It involves working through the main Objective, Goals, Strategies & both meanings of Measures – a KPI Dashboard and Actions. [continue reading…]
by Paul Simister
on December 26, 2016
The full title of this book by Barry Moltz is
“How to Get Unstuck: 25 Ways to Get Your Business Growing Again“.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my review.
An interesting look at common mistakes and how to fix them
I help business owners get unstuck but, until recently, it had never occurred to me that there would be plenty of books on the subject. It’s my intention to review them all.
This is an interesting look at common mistakes made by business owners in terms of sales and marketing, finance, managing people etc. As well as identifying the causes of the mistakes, the book also reveals how to fix them. [continue reading…]
by Paul Simister
on December 25, 2016
The full title of this short book by Scott McKain is
“Digging Wells and Building Fences: Discover the Steps to Combat Showrooming, Converge Physical & Digital Retailing, and Create Customers for Life“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider the book to be in the range of good to very good.
Here is my book review.
A very useful book to help you to think about retail showrooming
Have you ever seen something you like in a retail store, taken out your phone and gone to Amazon? I have. I’d probably justify it, if challenged, by saying I wanted to read the reviews but I can’t help but notice the price too.
This is the problem of showrooming. It’s defined as using a physical retail store to find products you want but buying on the Internet. It’s a significant issue for the retail chains bearing the costs of the physical stores and service staff but not receiving any of the revenue to compensate. [continue reading…]
by Paul Simister
on December 23, 2016
The full title of this book by Robert Bly is
“The Perfect Sales Pitch: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good to very good.
Here is my book review.
Quaint but still helpful and relevant
This book was published in 1994. A great deal has changed in the twenty odd years since then in terms of the Internet, PCs, digital photographs and developments in the printing industry.
Some of it is quaint but there is plenty in here that is still relevant and useful. [continue reading…]
by Paul Simister
on December 22, 2016
The full title of this book by T Harv Eker is
“Secrets Of The Millionaire Mind: Think Rich To Get Rich“.
In my review on Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be good to very good.
Here is my review.
Much more insightful than you might expect
Self help books about getting rich, like this one, may make you feel yucky. I know I’m deeply suspicious of anything that looks or sounds like a “get rich quick” scheme designed to feed false hope to poor people and rip money away from them.
That’s how I feel anyway, when I move from sensible business books to “woo woo” psychology. [continue reading…]
by Paul Simister
on December 21, 2016
The full title of this book by Seth Czerepak is
The Sexy Sales Letter Formula: How To Use “Value Mechanics” To Craft Smoking Hot, Seductive Sales Letters.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.
Here is my review.
An interesting look at the issues involved with copywriting for different buyer stages and personalities.
I read this book because I thought the author’s first book, The 24 Hour Marketing Miracle was excellent.
That book introduced the ideas of value mechanics based on axiology and as this had the same topic in the subtitle, I thought it would be the main focus of the book. [continue reading…]
by Paul Simister
on December 19, 2016
The full title of this book by Seth Czerepak is
“The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee“.
In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. I don;t give the five stars away easily and this means that I think it is EXCELLENT.
Here is my review.
A direct response marketing book so good you don’t want your competitors to read it
This book isn’t for everybody. The writing style is quite abrasive at the start and the author doesn’t pull any punches over what he thinks is right or wrong.
The book looks at direct response marketing and copywriting. While you may not want to do it yourself, I believe business owners need to know and understand the process. [continue reading…]
by Paul Simister
on December 17, 2016
The full title of this book by Jason McDonald is
“Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.
Here is my book review.
A very good, action focused guide to the main social media websites
I’m a social media sceptic when it comes to using the websites as marketing media. It works very well for some types of business but not others. It’s a great way to play, while justifying the time spent as working on marketing and promoting your business.
This book is so good that it makes a significant step in converting me from a sceptic to a believer. [continue reading…]
