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Best Business Book Reviews By Paul Simister

Marketing Blueprint For Contractors by Tony Bernard

The full title of this book by Tony Bernard is

Marketing Blueprint For Contractors: The Fastest and Easiest Ways to DOUBLE YOUR PROFITS in 90 Days or LESS!“.

In my review at Amazon.co.uk, I gave it a Four Stars rating. This means I think it is good to very good.

Here is my book review.

A guide to get you thinking about direct response marketing

This short book is very much focused on generating leads for the author. The book is scattered with offers and links to his website.

There isn’t much detail in the book but what there is should get you thinking along the right lines. [continue reading…]

in Best Business Books

Influence! by Dan Lok

The full title of this book by Dan Lok is

Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means it is considered as good to very good.

Here is my book review.

A well written book about psychological marketing tactics

This is a good, easy to read book about marketing psychology and tactics which can make your Internet sales copy more effective. [continue reading…]

in Best Business Books

The full title of this book by Ken Blanchard, William Oncken Jr and Hal Burrows is

The One Minute Manager Meets the Monkey: Free Up Your Time And Deal With Priorities“.

In my review on Amazon.co.uk, I gave the book a FIVE STARS rating. This means I think the book is excellent.

Here is my book review.

If you’re rushed off your feet, this book might be the answer

When I first read read this book in the early 1990s, it was a huge wake-up call.

No wonder there weren’t enough working hours in the day as I allowed my staff’s monkeys to jump onto my shoulders. [continue reading…]

in 2 – Your Inner Game, 7 – Employees And Suppliers, Best Business Books

The full title of this book by Kenneth Blanchard, Patricia Zigarmi and Drea Zigarmi is

Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership“.

In my review at Amazon.co.uk, I gave the book the book a FIVE STARS rating. This means I think it is excellent.

Here is my book review.

The third excellent One Minute Manager book

This is the third One Minute Manager book I recommend without hesitation. The others are the update of the original book The New One Minute Manager (The One Minute Manager) and The One Minute Manager Meets the Monkey (The One Minute Manager).

The original book introduced a simple model based on management by goals/objectives. The Monkey book stops delegation going badly wrong as you try to e supportive in the wrong way. This book introduces situational leadership although it’s probably more accurate to call it situational management. [continue reading…]

in 7 – Employees And Suppliers, Best Business Books

Double Your Profits in Six Months or Less by Bob Fifer

The full title of this book by Bob Fifer is

Double Your Profits in Six Months or Less: 78 Ways To Cut Costs, Increase Sales & Dramatically Improve Your Bottom Line“.

In my review at Amazon.co.uk, I gave the book a rating of Four Stars. This means it is good to very good.

You may think you focus on profit but after reading this book, the new you is going to be much more focused

Who should read a book about doubling profits?

Pretty much every business owner because running a more profitable company gives you the chance to be more innovative for customers and a better employer for the people who are good at their jobs. In contrast, a struggling business is constantly juggling costs and forced to make hard decisions. [continue reading…]

in Best Business Books

The full title of this book by Joe Sugarman is

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters“.

I my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I think it is excellent.

Here is my book review.

A true marketing classic and packed with charm

Some copywriters work for clients and charge a fixed fee. Others charge a fee and ask for a percentage of the revenue generated on top so they gain financially if the item sells well. Neither of these groups of writers lose out if the copy flops all together. [continue reading…]

in 4 – Lead Generation, Best Business Books

Ultimate Small Business Marketing Guide by James Stephenson

The full title of this book by James Stephenson is

Ultimate Small Business Marketing Guide: 1500 Great Marketing Tricks That Will Drive Your Business Through The Roof“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I think it is in the good to very good range.

Here is my book review.

A great reference book on marketing, even if it is dull

I’ve had this book for many years and I haven’t used it as often as I should.

It’s not the sort of book you start reading on page 1 and go through to the end. It’s too dull but it’s not meant to be used in that way. [continue reading…]

in Best Business Books

Rich Dad Poor Dad by Robert Kiyosaki

The full title of this book by Robert Kiyosaki is

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not!“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

An important book to read even if you can’t change the inequalities in the system

This book is a revelation and many people have raved about it to me but I read the follow-up, Rich Dad’s Cashflow Quadrant first and that summarises the key messages in this book and goes further.

I love the way this book teaches the fundamentals about money in a very compelling way. Finance and investing should not be thought of as a boring subject and something to leave to others. [continue reading…]

in Best Business Books

The full title of this book is

Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards A No-Nonsense Guide to Great Wealth and Personal Fortune

although it is much better known as the Mr X Book.

In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. This means that I consider it to be excellent.

Here is my book review.

A legendary book about marketing. It’s old but much of it is still extremely relevant.

Generally this book is better known as the Mr X book.

The origins are controversial. The story told is that one of Abraham’s best clients and most diligent students spotted an opportunity of sharing the Abraham money-making secrets with small businesses who couldn’t afford the $5,000 to $25,000 courses. He poured over his extensive course notes and eventually produced the book, started to offer it to the public and inevitably there was a big dispute with Abraham who recovered his intellectual property. [continue reading…]

in 4 – Lead Generation, 6 – Revenue Regeneration, Best Business Books

Pricing Strategies for Winners by Steve Prescott

The full title of this book by Steve Prescott is

Pricing Strategies for Winners: The ultimate guide to pricing strategies and how to never sell cheap again“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A great reminder that you can charge high prices if you commit to delivering high quality and great service

This book focuses on premium pricing. This means being the, or one of the highest priced suppliers in your market.

If you look at any market, you’ll see different businesses charging different prices. Cars, hotels and even something as everyday as bread have the same pattern. There’s a range of products from low price, low quality (low value) products through to high price, high quality (high value) product and service combinations. [continue reading…]

in Best Business Books