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Best Business Book Reviews By Paul Simister

The full title of this book by Bryan and Jeffrey Eisenberg with Anthony Garcia is

Buyer Legends: The Executive Storyteller’s Guide“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.

Here is my book review.

Customer persona plus use situation and moments of truth

This book, by introducing the concept of buyer legends, tries to solve a problem with marketing where all the little improvements you make don’t add up to a big improvement because some cancel out others in a one step forward, one step back dance.

Basically a buyer legend is a story that combines a customer persona with a use situation and the moments of truth in the buying process. [continue reading…]

in Best Business Books

Think Smarter by Michael Kallett – 5 Stars

The full title of this book by MIchael Kallett is

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills“.

In my review at Amazon.co.uk, I rated the book at the Five Stars level. I believe it is excellent.

A clear process for making better decisions

I was never really taught how to think at school. By that I mean that I’ve no memory of any teacher explaining a process of how to look at an issue or problem to find the best solution.

As soon as I started managing other people, it became very clear that other people had the same gap in their eduction or were too lazy to put it into action. So much happens without any questioning or things stop because people don’t know how to use their initiative. [continue reading…]

in 2 – Your Inner Game, Best Business Books

Breeding Gazelles by Dan Bradbury

The full title of this potentially misleadingly titled book by Dan Bradbury is

Breeding Gazelles: Fast Growth Strategies For Your Business“.

In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.

Here is my book review.

Well worth reading for anyone who wants to grow their company

This is an important book that looks at why so many small businesses get stuck between the £500,000 and £1 million level of sales and what has to be done to make the transition into becoming a gazelle company with a consistent high growth rate that continues year after year.

Basically it can be summed up by the phrase “what got you here, won’t get you there.” [continue reading…]

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A Banquet of Consequences by Satyajit Das

The full title of this book by Satyajit Das is

A Banquet of Consequences: The reality of our unusually uncertain economic future“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.

Here is my book review.

We’ve had the good times and it’s now time to pay

This is an important book which pulls together many of today’s issues to argue that we are at an economic and social turning point (2016 to 2020) and things will never be as good again. [continue reading…]

in Best Business Books

The End of Alchemy by Mervyn King

The full title of this book by Mervyn King is

The End of Alchemy: Money, Banking and the Future of the Global Economy“.

I my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.

Here is my book review.

Thought-provoking, revealing but also very concerning

As Governor of the Bank Of England, the author Mervyn King was an insider to the build up to the 2007/8 financial crisis and to the emergency steps taken to stop the financial systems collapsing.

This is not a “how I saved the world” type of book. King says that it’s the job of historians with access to all the papers when they are released to make the proper judgements. Instead this is a deep reflection on how the problems built up during a period known as the Great Moderation and how they might be solved in the future. [continue reading…]

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The full title of this book by C S Wurzberger and Pam Foster is

Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations: Attract more customers and profits with this hands-on field … marketing and other effective strategies.”

In my review posted on Amazon.co.uk, I gave it a rating of Four Stars. This means I think it is Good.

Here is my book review.

A good book for anyone who has an animal attraction type business who wants to learn about marketing.

I’m a big believer in the idea of marketing books for specific markets but I find that they rarely live up to potential.

As a business coach, I’m very familiar with the main marketing techniques but, when I get a new client in an unusual business (in this case an alpaca farm), I dip into these speciality books. [continue reading…]

in Best Business Books

Moving Averages 101 by Steve and Holly Burns

The full title of this book by Steve and Holly Burns is

Moving Averages 101: Incredible Signals That Will Make You Money in the Stock Market“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.

Here is my book review.

Useful book for anyone wanting to understand investing around trends

By nature, I’m a value based investor but in this years of QE pumped up and interest suppressed markets, momentum is the only game in town until the financial system repeats the 2008 crash.

This book looks at very short term moving averages suitable for traders and longer term moving averages that will help guide longer term investors. It takes each popular moving average and explains when to use it and what the movements are trying to show. [continue reading…]

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The full title of this book by Jerry Banfield and Michel Gerard is

Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.

Here is my book review.

A good, practical guide

This is a good, practical guide to promoting a business on Facebook in mid 2016.

The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook. [continue reading…]

in Best Business Books

The full title of this book by Keith O’Brien is

Frugal Business Owner’s Guide to DIY Local SEO: How You Can Generate More Leads and Get More Customers without Breaking the Bank“.

In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be Good.

Here is my book review.

A very good introduction to the issues of local search engine optimisation

This book presents a choice if you have a local business and want it to be found easily on the Internet:

  1. Pay an SEO consultant between $1,000 and $2,500 to do the necessary work for you; or
  2. Do it yourself (or delegate to a trusted employee) provided you “have an additional 10-15 hours per month (maybe more in the beginning) to put towards this process”.

[continue reading…]

in Best Business Books

The full title of this book by Carol Wain and Jay Conrad Levinson is

Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be Good.

Here is my book review.

A Very Good Book For Hotel Type Businesses

I am a big believer in marketing books targeted at specific niches because I think the hardest business to market is your own. The closer examples of good practice are to your own business, the easier it is to see their power and practicality.

I’m also a believer in the principles of Guerrilla Marketing but, unfortunately, this leading brand of small business marketing advice has been spread in too inconsistent a way as the creator, Jay Conrad Levinson teamed up with others who did the writing. This is one of the best. [continue reading…]

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