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Best Business Book Reviews By Paul Simister

The full title of this book by Carol Wain and Jay Conrad Levinson is

Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be Good.

Here is my book review.

A Very Good Book For Hotel Type Businesses

I am a big believer in marketing books targeted at specific niches because I think the hardest business to market is your own. The closer examples of good practice are to your own business, the easier it is to see their power and practicality.

I’m also a believer in the principles of Guerrilla Marketing but, unfortunately, this leading brand of small business marketing advice has been spread in too inconsistent a way as the creator, Jay Conrad Levinson teamed up with others who did the writing. This is one of the best. [continue reading…]

in Best Business Books

Methods of Persuasion by Nick Kolenda – 5 Stars

The full title of this book by Nick Kolenda is

Methods of Persuasion: How to Use Psychology to Influence Human Behavior“.

In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.

Here is my book review.

A very interesting read

You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, Best Business Books

Theory of Constraints Handbook – 5 Stars

Theory of Constraints Handbook

I gave this very large, very intensive look at the Theory of Constraints a rating of Five Stars in my review on Amazon.co.uk.

Here is my book review.

The Serious Guide To The Theory Of Constraints

If you’ve read “The Goal” and a few other books about the Theory Of Constraints and you want to implement it yourself or through a specialist consultancy, this is the most definitive guide I’ve seen.

It is massive with 38 chapters which end on page 1135 before the Bibliography and Index… and that’s with a smaller print font than I’d ideally like.

Its size is both a strength and a weakness. I’ve had it for five years and I use it to dip in and out of as a reference rather than as a book to read from start to finish. Its bulk is intimidating and it’s heavy to hold. [continue reading…]

in 8 – Your Systems, Best Business Books

This is a review of

“Genghis Khan Guide to Business” by Brian Charles John Warnes.

Who Should Read This Book

  1. Every qualified accountant without extensive business experience at finance director/controller/chief financial officer level.
  2. Every business owner and entrepreneur.
  3. Every managing director or chief executive who is responsible for the profit and cash performance of a business and who doesn’t have complete confidence in his or her finance director or CFO.

How I Was Introduced To The Book

After I passed the final exams to be a chartered accountant, I was given this book to read by one of the partners in my accountancy firm who had returned to the profession after working in industry for many years. I was told that I’d learn how finance really worked in the real world, away from all the fancy theories I’d learnt to for the exams. [continue reading…]

in 1 – Your KPI, Best Business Books

DIY Simple Investing by John Edwards

The full title of this book by John Edwards is

DIY Simple Investing: A Guide to Simple but Effective Low Cost Investing“.

In my review posted on Amazon.co.uk, I rated it at the Four Stars level. This means I think it is Good.

Here is my book review.

A Very Nice Introduction To Investments For Beginners

This is a good UK based introduction to the world of investment for anyone who is thinking of taking control of their finances.

It starts by stressing the importance of getting out of debt and staying debt free since debt usually costs more per annum that your investments will earn. It also urges you to build a safety fund for just in case emergences and unexpected events. [continue reading…]

in Best Business Books

The full title of this book by Wesley R. Gray, Jack R. Vogel and David P. Foulke is

DIY Financial Advisor: A Simple Solution to Build and Protect Your Wealth“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good.

Here is my book review.

You Can Beat The Experts By Following Relatively Simple Rules

Looking back, I don’t know what made me buy this book but I’m very glad that I did.

The book argues that the best way to invest is for you and me, as non-financial advisors – to invest our money ourselves following some relatively simple rules that help to identify the shape of the portfolio, the selections within the portfolio and provide risk management to avoid large financial losses in crashes like 2000 and 2008. [continue reading…]

in Best Business Books

The full title of this book from Aberdeen Asset Management  is

Cautionary tales for the modern investor: The seven deadly sins of multi-asset investing“.

In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good.

Here is my book review.

A good read if it is still free

I was sceptical of this short book because I’m cynical of the fund management industry. I keep seeing arguments to buy (stocks are going out so don’t miss out or alternatively, stocks have gone down so grab yourself a bargain) and I thought this would be similar propaganda. [continue reading…]

in Best Business Books

How to Own the World by Andrew Craig

The full title of this book by Andrew Craig is

How to Own the World: A Plain English Guide to Thinking Globally and Investing Wisely“.

in my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good.

Here is my book review.

A much needed financial education which is explained well

This is an important book to read for anyone who feels the need for a financial education. The author and I share a belief that managing finance is something that must be taught better in schools since it is a vital life skill. [continue reading…]

in Best Business Books

The Art of Execution by Lee Freeman-Shor – 5 Stars

The full title of this book by Lee Freeman-Shor is

The Art of Execution: How the world’s best investors get it wrong and still make millions in the markets“.

In my review on Amazon.co.uk, I rated this book at the Five Stars level. This means I think it is Excellent.

Here is my book review.

This will change the way you invest (if you’re sensible)

This is a must read book for anyone who invests in the stock exchange by buying individual shares.

Based on the experience of running a Best Ideas unit trust where well known investors were given a large amount of money to invest in a small number of companies. He saw some live up to their big reputations but others stumbled badly so he started to investigate why by looking at their investments and their trading habits. [continue reading…]

in Best Business Books, The Next Economic Crash

In my review posted on Amazon.co.uk, I rated

The Stock Market Bubble Bust Of 2015 And Beyond” by Michael Swanson

at the Four Stars level. This means I think it is Good.

Here is my book review.

The Bear Market Is Here – What Are You Going To Do?

In February 2016, many of the stock markets around the world have been redefined as bear markets as they have fallen at least 20% from their peak values. The underlying economies haven’t (yet) been recognised as in recessions but they are in a mess. Massive indebtedness risks turning the markets of the west into copies of Japan since the 1990s and don’t get me started on what might be happening in China. [continue reading…]

in Best Business Books