by Paul Simister
on December 7, 2015
The full title of this book by Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson is
“Guerrilla Retailing Unconventional Ways to Make Big Profits From Your Retail Business“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Interesting look at unconventional ideas to help increase retail sales
There are many Guerilla Marketing books written with the involvement of the late Jay Conrad Levinson. This is sub-titled “Unconventional Ways To Make Big Profits From Your Retail Business” and I thought it delivered exactly that.
While Jay Levinson’s name goes first on the book cover as the creator and owner of the Guerrilla Marketing brand, I know from previous books that most, if not all the writing has been done by the other two authors. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Dan Kennedy is
“No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity“.
In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A guide to control your time by forcing others to bend to your will
This is a very personal view of time management and productivity as top marketer, copywriter and author Dan Kennedy shares his productivity secrets.
There is a lot of common sense and good advice in this book. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this famous book by Jan Carlzon is
“Moments of Truth: New Strategies for Today’s Customer-Driven Economy“.
In my review posted at Amazon.co.uk, I rated the book at the Four Stars level. This means I think it’s Good and Well Worth Reading.
Here is my book review.
A powerful story of leadership for customer service
Jan Carlzon shares the story of his turnaround of three Scandinavian airline businesses and in particular the biggest – SAS – in the early eighties.
The focus is on customer service and leadership and in particular empowering the front line who deal with customers to deliver powerful moments of truth and make this a classic leadership for customer service book. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Sam Deep and Lyle Sussman is
“Close The Deal: Smart Moves For Selling: 120 Checklists To Help You Close The Very Best Deal“.
It has been written with The Sandler Sales Institute.
In my review at Amazon.co.uk, I rated the book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A series of list based articles to improve your selling, based on the Sandler sales system
This is a very interesting and practical guide to sales training written in the form of 120 list based articles for sales success. It is based on the Sandler Sales system which is one of the best known international sales systems sold through franchisees and is well known for the different approach to selling. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Harry Washburn and Kim Wallace is
“Why People Don’t Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales“.
In my review on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
How to adjust your sales process to the different types of buyers
This is an interesting book and stands out from a traditional sales training book which looks at topics like prospecting, getting past the gatekeeper, handling objections and closing.
One minor gripe is that I don’t think the title reflects the book. I didn’t get the book I thought I was buying. The focus is very much on the customer or buyer, their buying process and how you can use buyer path selling. [continue reading…]
by Paul Simister
on December 4, 2015
The full title of this book by Mark Blayney is
“Turning a Business Around: How to Spot the Warning Signs and Ensure a Business Stays Healthy“.
In my review posted on Amazon.co.uk , I gave this book Five Stars. This means I think it is Excellent and it is Very Highly Recommended.
Here is my book review.
An easy to read guide for owners/managers of businesses in trouble
This is a very good book if you ever find yourself in the scary and stressful situation of owning or managing a business in financial distress or you fear that the business is heading that way.
In the preface Mark Blayney sets two main purposes for the book:
- To act as a fire extinguisher for a business already in a crisis.
- To act as a smoke detector to help identify the early warning signs while there is time to correct the problems. [continue reading…]
by Paul Simister
on December 4, 2015
The full title of this book by Mary Kay Plantes and Robert D. Finfrock is
“Beyond Price: Differentiate Your Company in Ways That Really Matter“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A leadership approach, for big rather than small businesses
Beyond Price is a book about how to escape harsh price competition by differentiating your business so it was bound to catch my attention.
The problem with reading a book that deals with your own special interest is that you find yourself thinking “I don’t do it like that, it’s wrong.”It isn’t of course, it’s just a different perspective. [continue reading…]
by Paul Simister
on December 4, 2015
The full title of this book by Duncan Bannatyne is
“43 Mistakes Businesses Make…and How to Avoid Them: Your Expert Guide to Better Business“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Good for anyone thinking about starting a business
In my opinion, this book is very much targeted at the business start-up market as a guide of what to look out for or what to think about before you start out.
Most people who have already started a business get rapid feedback if things aren’t right – potential customers don’t buy, staff don’t do things right and the bank balance shoots downwards at an alarming rate. [continue reading…]
by Paul Simister
on December 4, 2015
In my review of
Wake Up and Change Your Life by Duncan Bannatyne
posted on Amazon.co.uk, I gave this book Four Stars.
This means that I think it is Good and Well Worth Reading.
Here is my book review.
Recommended for anyone thinking about starting a business
This book provides the inspiration for you to move from thinking and talking about starting your own business to actually making the commitment to literally change your life.
It’s a no nonsense guide to getting your idea developed and your business started. [continue reading…]
by Paul Simister
on December 4, 2015
The full title of this book by Jane Horan is
“The One Page Business Plan: The Fastest, Easiest Way to Write a Business Plan“.
In my review posted to Amazon.co.uk, I gave the book a Four Stars rating. This means I think it is Good and Well Worth Reading.
Here is my book review.
A very interesting way to develop or summarise your plans for a business
This is very different from other business planning books I’ve read. It solves a problem which puts many small business owners off the idea of business planning because of the time required.
The typical business plan is long on words and numbers but this does what it says on the tin. While it’s short on words, it is deep in the most important thing – the quality of thinking which goes into creating a successful business. [continue reading…]
