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Best Business Book Reviews By Paul Simister

Critical Chain by Eliyahu Goldratt

The full title of this important book on project management by Eli Goldratt is

Critical Chain: A Business Novel“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means that it is Good and Well Worth Reading.

Here is my book review.

Interesting ideas about project management in this management novel.

I was reading Critical Chain when I heard the news that the author, Dr Eliyahu Goldratt died.

The Theory of Constraints guru focuses his attention on project management in this book after looking at constraints in the production process in The Goal: A Process of Ongoing Improvement and in the marketing strategy in It’s Not Luck. [continue reading…]

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Competitive Advantage by Michael Porter – 5 Stars

The full title of this important book by Michael Porter is

Competitive Advantage: Creating and Sustaining Superior Performance“.

In my review posted on Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended to anyone with a deep interest in business strategy and how competitive advantage is created.

Here is my book review.

Very challenging but very rewarding if you’re interested in competitive advantage

I first read this book in 1990 when I realised strategy was the subject that combined (and reconciled) my interest in finance and marketing. I’d been very impressed with his book, “Competitive Strategy” and wanted to understand more about how you create competitive advantage through cost leadership, differentiation and focus. [continue reading…]

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Upsells Unleashed by Veena Prashanth

The full title of this book by Veena Prashanth is

Upsells Unleashed: How to Hack Your Sales Funnel to Double Your Profits Using Upsells – With Your Existing Traffic and Existing Customers“.

In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Mainly focused on upsells for Internet marketing

The author is the entrepreneur behind some software for membership websites and some plugins including one for automating upsells.

This has two implications:

1) her own software is frequently featured but no other software is which makes you feel this is a not-so-disguised selling pitch.
2) the focus is very much on Internet marketing so for most businesses who sell primarily through personal contact, the book offers little. [continue reading…]

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How to Create Irresistible Offers by Robert W Bly

The full title of this book by Bob Bly is

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales“.

In my review on Amazon.co.uk, I gave it a rating of Four Stars. This means that it is Good and Well Worth Reading.

Here is my book review.

The world needs more focus on transactional offers and this is a good start

Legendary copywriter Gary Halbert said “Your offer is by far the most important element in the entire sales message”.

It doesn’t make much sense then that the offer gets little attention in many of the copywriting guides which focus more on creating great headlines and writing bullet points to make the reader intensely curious. [continue reading…]

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More Clients… More Often… More Money by Jim Gehrke

The full title of this book by Jim Gehrke is

More Clients… More Often… More Money: 70 Strategies That Will Dramatically Change The Way You Do Business“.

In my review posted on Amazon.co.uk , I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A useful summary, very readable

The author provides a useful summary of the ideas of direct marketing legends like Jay Abraham and Dan Kennedy with 70 different tactics to help you to:

1 get more customers
2 get them to buy more often
3 get them to spend more money

Most of the tips are based on the first issue, more customers, which is where many businesses focus most of their sales and marketing attention anyway. The two other categories can be sources of hidden profits because your customers already trust you. [continue reading…]

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The Laws of Profit by Michael Kinlow

The full title of this book by Michael Kinlow is

The Laws of Profit: How Entrepreneurs use consulting secrets to stop losses and increase profits in 90 days or less“.

In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Well worth reading to learn about profit-sense

First as an accountant in practice, then in industry and since as a business consultant and coach, I’ve seen well intentioned people do some very strange things that inevitably harm profits, even though that wasn’t the original intention.

Any book that helps to educate owner-managers about how profit can be created and destroyed is to be welcomed and this one does just that. [continue reading…]

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Double Double by Cameron Herold

The full title of this book by Cameron Herold is

“Double Double: How to Double Your Revenue and Profit in 3 Years or Less“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means it is Good and Well Worth Reading.

Here is my book review.

Helps good companies become great

The aim of this book is to help entrepreneurs to double sales and profit in 3 years. That’s the equivalent of 25% growth per year thanks to the magic of compounding.

I thought this was a well written book for helping good companies to become great. It’s particularly strong on leadership, organisational culture and team building. It also has some useful tips on how to grow within a recession including some that are counter-intuitive. [continue reading…]

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Break Through Business Growth Barriers by Darran Hughes

This full title of this book by Darran Hughes is

Break Through Business Growth Barriers: The 5 simple elements for getting more customers buying more, again and again, and increase profits in 90 days“.

In my review posted on Amazon.co.uk, I rated this at Four Stars. That means I think it is Good and Well Worth Reading.

Here is my book review.

A useful but general introductory guide to sales funnels

With a title about business growth barriers, I was expecting a book about the main constraints small businesses face. It isn’t.

Instead this is a short, low cost guide to understanding how to get prospective customers to identify themselves as interested by asking for a free information product and then turn them into customers, first by offering a very low cost item (called a tripwire), and then increasing values and encouraging them to buy again and again. [continue reading…]

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Strategy Dynamics Essentials by Kim Warren

I rated

Strategy Dynamics Essentials by Kim Warren

as a Four Stars book in my review on Amazon.co.uk. This means I think the book Is Good and Well Worth Reading.

Here is my book review.

Turn your strategy into a detailed model and stop it being wishy-washy good intentions

This is not an ordinary book on strategy and therefore it won’t be suitable for many people who are looking for a how to guide.

The author recognises the problem of well meaning but wishy washy strategic plans that are intended to increase long term profits and cash flows but fail to provide a link from strategic objectives through to tactics and performance numbers. [continue reading…]

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Google AdWords for Beginners by Corey Rabazinski

The full title of this book by Corey Rabazinski is

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising“.

In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means that it is Good and Well Worth Reading.

Here is my book review.

A user friendly introduction to Google Adwords.

Adwords is a great way to get your business in front of customers who are ready to buy or getting ready to buy because they are actively searching for some kind of solution.

There are plenty of books to choose from but this is a nice starting point because it helps to dispel the ideas that it’s too complicated and too time consuming for small business owners to master. It doesn’t create a false picture because it clearly says that many advertisers carelessly lose money because they don’t tailor the power of Adwords to their specific needs. [continue reading…]

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