by Paul Simister
on May 13, 2015
The full title of this book by Steve Deery is
“How Customers Think: Or, How Customers Like to Buy“.
In my review posted at Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Your customers aren’t you
This book reminds me of the distinction that Tony Alessandro made between the golden rule (treat people as you’d like to be treated) and the platinum rule (treat people as they’d like to be treated).
Is it more important for the buyer to adapt to the way the seller likes to sell or for the seller to adapt to the way the buyer likes to buy?
Common sense says that it should be the seller who changes because otherwise the buying experience is frustrating and, understandably, often fails to result in a purchase. [continue reading…]
by Paul Simister
on May 8, 2015
The full title of this book by Richard Duncan is
“The New Depression: The Breakdown of the Paper Money Economy“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
The world is addicted to credit expansion
Is it still worth reading this book written in 2011 about the events after 2008?
Yes I think it is although I have a couple of caveats:
1) Inevitably the book is America-centric with little consideration for the rest of the world accept for how it may impact on or exaggerate changes in America.
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2) It’s odd reading predictions for the future from 2012 onwards when you know that the worst was postponed.
[continue reading…]
by Paul Simister
on December 4, 2014
The full title of this book by Tim Jackson is
“Prosperity without Growth: Economics for a Finite Planet“.
In my review posted at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
It’s going to be much tougher than I thought
For some time I’ve known that the world can’t continue as it is. Quite simply, infinite growth in a finite world doesn’t add up.
But how can we make the transition to living in a sustainable world without growth? It seems like turkeys voting for Christmas. It’s not going to happen in today’s society. [continue reading…]
by Paul Simister
on October 4, 2014
The full title of this book by Drew Eric Whitman is
“BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers“.
In my review posted to Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Interesting book on the psychology of selling
This is an interesting book to read but the contents is hard to remember.
The contents includes:
- 8 primary desires
- 9 secondary desires (or learned wants)
[continue reading…]
by Paul Simister
on June 26, 2014
The full title of this book by Jeff Walker is
“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Where does great marketing stop and customer manipulation start?
In the mid to late 2000s, the cult of the Internet marketing gurus developed and this book’s author was both a leading light and the source of the astonishing marketing theory that accelerated many of the others to fame and fortune.
Since then allegations that the product launch process was being abused as a way to bleed Internet newbies of their money has caused a number of these gurus to withdraw. [continue reading…]
by Paul Simister
on May 22, 2014
The full title of this book by Peter Foster is
“Why We Bite the Invisible Hand: The Psychology of Anti-Capitalism“.
In my review on Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
An important book
In his book Capitalism, Socialism and Democracy, Joseph Schumpeter explained that the rise in living standards that comes from a capitalist society causes a great increase in the education levels of the population.
He explained that the educated but uncompetitive would hate the capitalist system because their merits weren’t recognised and, as a result, would try to seize control of educational and cultural institutions so that they could spread the message that capitalism doesn’t work. [continue reading…]
by Paul Simister
on May 17, 2014
The full title of this book by Paul Craig Roberts is
“The Failure of Laissez Faire Capitalism and Economic Dissolution of the West“.
In my review posted to Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
We’re in the middle of a nightmare economic situation
This important book criticising the laissez faire capitalism of the last couple of decades is written by an assistant secretary of the Treasury under President Reagan and is one of the architects of Reaganomics.
I think that’s important because its criticism of capitalism is coming from the political right and not from someone with long-standing views. [continue reading…]
by Paul Simister
on May 8, 2014
The full title of this book by Richard Koch is
“The Star Principle: How it can make you rich“.
In my review on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Putting strategy into owning, investing or working in a business
In 1970, the Boston Consulting Group publicised a two-by-two matrix that became very famous in the business world and is known as the Growth-Share matrix.
Based on ratings on high and low across two dimensions, market growth rate and market share of a particular firm, it creates four categorisations:
1) High-high = Star
2) High share – low growth = Cash Cow
3) Low share – high growth = Question mark or problem child
4) Low – low = Dog
[continue reading…]
by Paul Simister
on April 28, 2014
In my review of
“Yes, You Can Time the Market!” by Ben Stein and Phil DeMuth
posted to Amazon.co.uk, I gave the book Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
An important message
I discovered this book after reading Financial Bull Riding (LFB), a book about using the Austrian Business Cycle Theory to guide when you make investments.
In summary this is quite a boring book with a very important message that underlines the essence of successful investing… buy when prices are low. [continue reading…]
by Paul Simister
on April 18, 2014
In my review of
“Financial Bull Riding” by Roger McKinney
I posted on Amazon.co.uk, I gave the book Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Can You Use The Austrian Business Cycle Theory For Investing?
This is an interesting book but I intend to start with what I don’t like before explaining why I think it’s well worth reading for some people.
What I Don’t Like
1) It’s written around an analogy of bull riding at a rodeo. I found it more distracting than helpful but then, I know nothing about rodeos.
2) It assumes a level of knowledge of economics, finance and investment. It’s therefore not a book for beginners. [continue reading…]
