by Paul Simister
on April 9, 2014
The full title of this book by Jim Rickards is
“The Death of Money: The Coming Collapse of the International Monetary System“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
If you weren’t paranoid about the financial situation before…
Interesting book from a finance “insider” who has also worked with the CIA and Department of Defense in the USA on tracking manipulation of the financial markets.
In clear view, the Federal Reserve, European Central Bank, Bank of Japan and the politicians around the world with a fragile understanding of economics are doing a good job of accidentally screwing up the modern financial system that provides the basis for our current prosperity. [continue reading…]
by Paul Simister
on March 28, 2014
When I reviewed
“Grow Your Personal Training Business: Low cost, quick and easy marketing for personal trainers” by Mandy Riddington
on Amazon.co.uk, I gave the book Four Stars.
This means I think it is Good and Well Worth Reading if you’re a personal trainer.
Here is my book review.
Well put together guide
My early impressions of this guide to marketing a personal training business are very favourable. [continue reading…]
by Paul Simister
on March 24, 2014
The full title of this book by Henneke Duistermaat is
“How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers“.
In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Short guide to help busy business owners to improve their websites
his is a well written, short book that covers the basics of copywriting for websites by an author based in Manchester, UK.
There are six chapters:
1 How are you writing for?
2 Benefits and problems.
3 Your value proposition.
4 How to write persuasive website content.
5 How to edit your text.
6 How to optimize your web copy for search engines. [continue reading…]
by Paul Simister
on March 22, 2014
The full title of this book by Pat Rigsby is
“Fitness Marketing: A Guide to Marketing Your Fitness Business“.
In my review posted on Amazon.co.uk, I gave this book Four Stars. That means it is Good and Well Worth Reading if you have a fitness business.
Here is my book review.
Packed with ideas to get more clients
This short, concise book is made up of a series of articles. Unlike the author’s other book Personal Training Sales, I didn’t feel there was much repetition and I can only remember one time when terms were used before they had been explained.
What you get when you buy this book is a series of ideas about marketing for fitness businesses written by someone very experienced in this market. That inside knowledge of what works (in America) is worth a great deal. [continue reading…]
by Paul Simister
on March 21, 2014
In my review of this book,
“21 Days to a Better Fitness Business” by Pat Rigsby and Ryan Ketchum,
posted on Amazon.co.uk, I gave it a rating of Four Stars.
This means I think it is Good and Well Worth Reading if you run a fitness business.
Here is my book review.
Are You Prepared To Do What’s Necessary?
This is a short, punchy guide to increasing leads in a fitness business in just three weeks so that owners can quickly see more revenue.
The tips are sensible, the timetable tight.
It begs the question “Are you prepared to do whatever is necessary to succeed in your fitness business?” [continue reading…]
by Paul Simister
on March 20, 2014
The full title of this book by Felicia Brown is
“Free & Easy Ways To Promote Your Massage, Spa & Wellness Business: Volume 1 – Getting New Clients (& Keeping Them!)”
In my review at Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading if your own such a business.
Here is my book review.
Don’t judge the book by the cover
I found something reassuringly familiar about this book and then I discovered that both the author and I are Certified Guerrilla Marketing Coaches.
It’s not a book about Guerrilla Marketing (Jay Conrad Levinson) as such but, not surprisingly, I found a lot to like in it. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Jamie Sylvian is
“Newspaper & Magazine Advertising That Works: A Simple 10 Step Guide to Creating Adverts that Get the Phone Ringing“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
For business owners who want more customers
This is a very short, straightforward guide to help owners of small businesses to make better use of advertising in newspapers and magazines. Marketing advisors and copywriters who are knowledgeable in direct response advertising won’t gain much, if anything, from it. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Michael Masterson and MaryEllen Tribby is
“Changing the Channel: 12 Easy Ways to Make Millions for Your Business“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
It’s dangerous to only have one lead generation technique
I was surprised that this hasn’t been reviewed at Amazon.co.uk when I was looking for other Michael Masterson books so I thought I’d give my quick impressions before coming back to write a longer review.
It’s dangerous to only have one lead generation technique. If anything nasty happens, then the business is hit hard and it takes time to become proficient in another marketing technique. [continue reading…]
by Paul Simister
on February 19, 2014
The full title of this book by Alan Harvey is
“Demand Side Economics: Demand Side Minds: From John Maynard Keynes to Nouriel Roubini and beyond“.
In my review posted to Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Are You Prepared To Try The Dark Side?
As no one else has reviewed Demand Side Economics, I thought I’d share my thoughts as I read it.
As I started, it felt like I was taking a step into the Dark Side where what was good is now evil and what was evil, is now considered to be good.
I suspect that the author and I have very different political beliefs. He’s on the left, perhaps on the far left. I’m not. [continue reading…]
by Paul Simister
on February 12, 2014
When I read
“The Secret Of Selling Anything” by Harry Browne
I was so impressed, I gave the book Five Stars in my review posted on Amazon.co.uk. This means it is Excellent and Very Highly Recommended.
Here is my book review.
This is probably how you’d like to be treated as a customer
This is a short quote from the book to give you a flavour:
“Selling is easy. It’s always easy if you think of the prospect as someone you’re trying to help. It becomes difficult when you think of your prospect as an adversary who must be out-maneuvered.” [continue reading…]
