by Paul Simister
on February 4, 2017
In my review of the book,
How To Create Effective Calls To Action
posted on Amazon.co.uk, I gave it Two Stars, which means Disappointing.
Here is my book review.
Transcript of a webinar
This isn’t a book as such but a transcript of a webinar. This means that it feels padded and a bit unstructured.
Some of the slides from the webinar are included but they are unreadable on my device.
The webinar dates back to 2011 and much of it is focused on getting calls to action from a blog including social media connections.
I don’t feel it really gets to grips with the format of an effective call to action. Is it just a short instruction or is it a longer statement reconfirming the benefit of taking action?
It has some value and I was weighing up between 2 or 3 stars. In the end I decided on 2 because it doesn’t give enough, I’d have preferred a proper report and it just feels dated.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
by Paul Simister
on January 27, 2017
In my review of
Surviving the (Never-Ending) Downturn
by Tom Peters posted on Amazon.co.uk, I gave it Two Stars. This means it is Disappointing.
Here is my book review.
A series of bullet points
This isn’t a book as much as a slide presentation with 46 bullet points of wisdom.
The problem is there isn’t much special or insightful here. It’s just a pep talk to get your act together, to work hard and to do your best. And finally, if all else fails, to pray.
I expected much more from such a well known business guru.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
by Paul Simister
on January 24, 2017
The full title of this book by James Timus is
How To Get Awesome Website Conversion Rates: Fast acting top tips to improve your website traffic
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
A series of books about Internet marketing
This is a bit odd.
The first book is about getting traffic from search engine optimisation, social media, article marketing, pay per click and other sources. [continue reading…]
by Paul Simister
on January 23, 2017
The full title of this book is by Warren Kannuck is
9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion Success
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
The short book has quite a wide scope
The book starts with a waffle on content management systems which is more relevant for people who want to buy a website and less relevant for those of us who have made the decision.
After that, the book has sensible tips to help give visitors confidence and to encourage them to take action. [continue reading…]
by Paul Simister
on January 23, 2017
The full title of this book by Amen Sharma is
Amen Sharma The Google Checklist: Website Edition: Boost Your Online Conversions
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Useful list of things to consider
This short book presents a list of items that can help to improve conversions that range from common sense to technical solutions.
It always surprises me how difficult some businesses make it to contact them so, if you want phone calls, put your phone number in the top right hand corner. I prefer emails because I work on the phone and my email address is there. [continue reading…]
by Paul Simister
on January 23, 2017
The full title of the book by Carol Wain is
5 Surprisingly Simple Ways to Grow Your Profit: Using the F.O.R.C.E. Formula™
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
An introduction to her FORCE training and coaching
I’d feel much happier about this short book if it was free of charge. Basically it is a long explanation of the author’s FORCE training and coaching programmes with a sample tip included from each main stage. [continue reading…]
by Paul Simister
on January 23, 2017
The full title of this book by Sachin Kumar is
Conversion Rate Optimization Secret TIPS: Boost Website Sales Fast, Generate More Leads Without Increasing Traffic, Make More Money
In my review posted on Amazon.co.uk, I gave it One Star.
Here is my review.
A guide for copywriting on websites
I don’t understand what’s written in this book before chapter 1 because it seems to be promoting another book.
It’s a disconcerting start and one that won’t impress people who try the kindle sample.
Unfortunately it’s a true reflection of the book which is about copywriting for the Internet. The writing is terrible and it’s hard to believe the author has read through it once, let alone edited it carefully himself and then passed it to someone else to read and give feedback.
I gave up at the 37% mark. I was struggling to find coherent sentences let alone a paragraph where a series of well structured sentences flowed one after another.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
by Paul Simister
on January 22, 2017
The full title of the book by Ian Turner is
How to Save a Small Business: When you can’t afford to lose it
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Helps you to face up to the issues
Insolvency is a legal issue and this book talks about various legal issues but it’s written based on the USA. It’s essential you find out about your own country’s requirements. [continue reading…]
by Paul Simister
on January 20, 2017
I gave the book
A Health Check for Your Business
by John F. Gittus, Three Stars in my review on Amazon.co.uk.
Here is my review.
Help to spot problems in a business before they become too serious
I wrote my MBA dissertation on how small businesses in financial difficulties can be rescued and one of the important conclusions was to catch the problems early, before time and money are close to running out. [continue reading…]
by Paul Simister
on January 19, 2017
The full title of this book by Ace McCloud is
Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
The author is prolific – business, personal self help, health, sports, pets, dating – as a sales book it’s OK
I’m not sure what’s going on here and whether the download I received though the kindle unlimited service is intended or an accident.
What I have is a short book about selling techniques and then a series of bonus books. The author is prolific and writes about just about everything you can think of – business issues, personal self help; health issues, sports, pets, dating… [continue reading…]
