Other Business Books

In my review of the book

Embarrassing Product Riches by Mark Wallace

posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Internet marketing for information products and physical products

This starts as a sleazy “I made a fortune on the Internet and you can too” type of books but it does have some useful content. [continue reading…]

The full title of this book by Harry Beckwith is

Unthinking: The Surprising Forces Behind What We Buy

In my review posted on Amazon.co.uk, I gave the book Two Stars.

Long-winded and very American

Harry Beckwith made his name with the book “Selling The Invisible” which is generally recognised as a classic.

I’m fascinated by the ideas behind why we buy what we buy and academic subjects like behavioural economics and neuromarketing have given us considerable insight into how the mind works and how it can be guided or misguided.

I had high hopes of this book but I found it long-winded. The author makes some good points but the contents feels very padded and it’s hard to pick out the nuggets from the stories. It would have helped to have separated theories and concepts from the examples.

The book is also very American based and therefore, for British readers, much of the power of the many examples is lost because we can’t recognise the cultural references and marketing campaigns. At least I can’t and that’s why I asked for a refund.

This is an important subject but I think there are better books out there.

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The full title of this book by John C is

The Right Keys: Secret Marketing Strategies That Will Help You Sell Anything

In my review posted on Amazon.co.uk, I have it Three Stars. This means Worthwhile.

Here is my review.

I don’t understand why I didn’t like this more

This is a fairly concise, low price book about marketing to the emotions.

It’s not badly written and it contains sensible, practical advice supported by examples. [continue reading…]

The full title of this book by Seth Godin is

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

In my review posted on Amazon.co.uk, I gave the book Three Stars.

Here is my review.

A good idea that has dated as our needs change.

You are bombarded with thousands of advertising messages each day. There is only have one way to react to maintain your sanity – to develop a stronger screening mechanism so that the more messages you see and hear, the more you don’t even have to even think about them to ignore.

You literally just don’t see them. [continue reading…]

The full title of this book by Bradley J Sugars is

Successful Franchising: Expert Advice on Buying, Selling and Creating Winning Franchises

In my review posted on Amazon.co.uk, I gave it 1 Star.

Here is my review.

One of the worst books every written by an expert in the subject

This is a shocker.

The book is so bad that I had to go back and remind myself about my own rating scale:
– 2 Stars – Poor -This book doesn’t belong in your library.
– 1 Star – Unreadable – This book should never have been printed and the waste of the trees is criminal. [continue reading…]

The full title of this book by Bradley J Sugars is

Instant Team Building: How to Build and Sustain a Winning Team for Business Success

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Better than some Brad Sugars books but still not worth buying

This book turns out to be another skimpy overview of an important subject with a large dose of self promotion of ActionCOACH.

Here is what you get with page numbers so you can imagine the depth of coverage of the issues. [continue reading…]

The full title of this book by Curly Martin is

The Business Coaching Handbook: Everything you need to be your own business coach

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Well written but it’s too broad and skates over the big issues

This book has a nice combination of short stories that make their points effectively and exercises that will make the reader think hard.

Included in the book are chapters on: [continue reading…]

In my review of

Profit Improvement In A Week

by Tim Levey posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

This presents an involvement method of improving profit, fine if you’ve got plenty of time

This book doesn’t distinguish between those who need to increase profit (and cash flow) quickly and those who would like to increase profit quickly.

The first category face imminent insolvency but the second group have the time to take a leisurely pace if they hit any sudden roadblocks. [continue reading…]

In my review of

Success Secrets of the Online Marketing Superstars by Mitch Meyerson (2005)

posted at Amazon.co.uk, I gave it 2 Stars.

Here is my review.

The 2005 version was very good at the time but now well out of date

This is the book (2005 edition) that inspired me to start a blog and I thought it was excellent when I first read it in 2007.

The author gathered together a series of articles written by people who have been at the forefront of the Internet revolution and these articles fit together beautifully to form a broad guide to Online or Internet Marketing. [continue reading…]