Other Business Books

The full title of this book by Mark Joyner is

Simpleology: The Simple Science of Getting What You Want

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

This wasn’t as simple as I’d have liked.

This is a strange book which is rather too knowing in places but interesting and very revealing in others.

It is one of the few books that I recommend you read the end first. Not the last page but the last section which looks at the five laws of Simpleology. [continue reading…]

The full title of this book by Michael Gerber is

Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

In my review posted on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Very disappointing. I expected far more from this small business guru

I am angry, disappointed and frustrated and it’s lucky to get the Two Star rating I’ve given it.

I am a big fan of Michael Gerber and his ideas about small business development. I have given the “E Myth Revisited” book a five star review and “E Myth Mastery” would have received another five star rating if it hadn’t been sabotaged by a sloppy, sentimental writing style. [continue reading…]

The full title of the book by Bradley J Sugars is

Instant Referrals: How to Turn Existing Customers into Your #1 Promoters

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A simplistic look at referrals but not as bad as some in this series

This book promises to tell you how to build a “referral based business that grows by itself.”

I haven’t been impressed with many Brad Sugars books but this is not too bad. It’s not up to the standards of Instant Cashflow but much better than the dreadful Successful Franchising book. [continue reading…]

The full title of this book by John Barnes and Richard Richardson is

Marketing Judo: Building Your Business Using Brains Not Budget

In my review on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.

Here is my book review.

An interesting concept but I’m not sure the ideas transfer to most small businesses

This is designed as a book for anyone who wants to build a brand but doesn’t have a big budget. It tells the story of how the authors risked everything to create a worldwide brand for Harry Ramsden’s fish and chips.

I like the book name and the imagery that attaches to it where you can use other people’s strength and power to your own advantage. [continue reading…]

In my review of

Guerrilla Marketing in 30 Days

by Jay Conrad Levinson and Al Lautenslager posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

I was disappointed and it suffers from a poor writing style

I am a big believer in the Guerrilla Marketing ideas and I’m a Certified Guerrilla Marketing Coach but I have struggled with this book.

Thirty days equals thirty chapters and I only managed to stomach reading the first twelve chapters and skimmed the remainder, dipping in occasionally. [continue reading…]

The full title of the book by Chris Stiehl and Henry Devries is

Pain Killer Marketing: How to Turn Customer Pain into Market Gain

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Potentially an interesting topic but the book was too broad in its scope

The book is about articulating the pain that your customers commonly experience and then showing that you have the solution to give them benefits and gains. My first impressions were very good. I learnt something from the first page of chapter 1 which was the fear of pain creates a continuum between the two extremes – confrontation and avoidance. [continue reading…]

The full title of this book by Stuart Berkow and Jay Conrad Levinson is

Guerrilla Profits: 10 Powerful Strategies to Increase Cashflow, Boost Earnings & Get More Business

In my review on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Very disappointing, mainly due to the writing style

I really wanted to like this book but I have picked it up and put it down three times in the hope that next time I will be “more in the mood”.

I should love the combination of Guerrilla Marketing and Jay Abraham / Dan Kennedy style direct response marketing with its profit focus. But I don’t. This book is tough to read and the words don’t connect in any meaningful way. [continue reading…]

The full title of this book by Dan Kennedy is

No B.S. Direct Marketing: The Ultimate. No Holds Barred. Kick Butt. Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

Too little Dan Kennedy and too many pitches by his devoted followers

I wanted to like this book based on the title and my high regard for Dan Kennedy. I had expectations of adding it to my list of books I like my clients to read.

Too many businesses make basic marketing mistakes because “advertising media” salespeople and graphic designers like pretty marketing. [continue reading…]

In my review of the book

Neuro-Linguistic Programming in a Week by Mo Shapiro

posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

I didn’t enjoy reading it but I now see it as a useful summary

I have been sceptical of NLP as the hype level has been turned up to maximum in the mid 2000s. However I felt I needed to know more.

I looked at the books in my local book store and they all looked far too dry for what I wanted – a gentle introduction into NLP – until I found I found this one. At just 96 pages long, it seemed bearable as a first step. [continue reading…]