by Paul Simister
on September 14, 2018
The full title of this book by Derek Little is
The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting
In my review posted on Amazon.co.uk, I gave the book 2 Stars.
Quickly skates over b2b marketing and copywriting issues
There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.
There is an opportunity to write a great b2b copywriting book. [continue reading…]
by Paul Simister
on August 8, 2018
The full title of this book by Kristen Cox and Yishai Ashlag is
Stop Decorating the Fish: Which problems to ignore and which problems really matter
In my review posted to Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Nice idea, disappointing delivery
I thought this was a very good idea but, as soon as I opened the kindle book, I realised there is a problem. It’s not in the normal kindle format but instead, a two page pdf style book in landscape format. This has the advantage of presenting the diagrams and images fairly well but the disadvantage that the text was a little too small to read easily and I couldn’t highlight sentences of interest. [continue reading…]
by Paul Simister
on July 25, 2018
The full title of this short book by Alexander M Schmid is
90 Shades of Innovation: Explorative Questions for the Business Model Canvas.
In my review posted on Amazon.co.uk, I gave the book 2 Stars.
Here is my book review.
Just questions, no explanations
The full title promises 90 questions to help you with the business model canvas and 90 questions is exactly what you get. There are ten questions for each of the nine sections, so some feel more forced than others.
There is no discussion of the canvas.
No explanation of the questions, comments about any weaknesses in its logic or the common mistakes people make when using it. No checks that there is a logical flow, just the questions. [continue reading…]
by Paul Simister
on July 16, 2018
The full title of this book by Jerry Toomer, Craig Caldwell, Steve Weitzenkorn and Chelsea Clark is
The Catalyst Effect: 12 Skills and Behaviors to Boost Your Impact and Elevate Team Performance
In my review posted on Amazon.co.uk, I gave the book three stars.
Here is my book review.
Not as good as expected
Every now and again I find a book with an interesting theme which gives me high hopes of new insight. Some are insightful but others disappoint.
Sadly this has been a disappointment. [continue reading…]
by Paul Simister
on July 13, 2018
The full title of this book by Can Akdeniz is
Why Strategic Plans Fail: Deadly Mistakes of Strategic Planning Explained
In my review to be posted on Amazon.co.uk, I gave it Two Stars.
Here is my book review.
Muddled and superficial
I’m an active reader who highlights sections I feel are important.
I highlighted nothing in this book, partly because it doesn’t say much that’s interesting and partly because I knew I would never return to it.
The “about the author” section says he is regarded as one of the most inspiring business authors of our time. Not by me. [continue reading…]
by Paul Simister
on June 29, 2018
The full title of this book by Ryan Barton is
The Ultimate Small Business Marketing Checklist: 165 Tips Fuelling Marketing Success
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Packed with things you need to do in various aspects of your marketing.
I think this book is a nice idea. What are the key factors to look out for as you develop your marketing?
The application of that idea is another matter altogether. [continue reading…]
by Paul Simister
on June 28, 2018
The full title of this book by Dawid J Malherbe is
The Marketing Audit Handbook: The Art of Asking the Right Questions
In my review posted on Amazon.co.uk, I gave the book 3 Stars.
Here is my review.
Marketing review questions suitable for bigger companies
The purpose of a marketing audit is to review the environment, the objectives and marketing activities to identify opportunities for improvement. It’s therefore much more proactive than the traditional financial audit that checks whether the report and accounts present a true and fair view of the business performance. [continue reading…]
by Paul Simister
on June 27, 2018
The full title of this book by Fraser Hay is
180+ Marketing Tips for the self-employed : The 3 Minute Marketing Brainstorm
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Long list of things you could do in your marketing
I read this straight after reading the author’s 3 Minute Marketing Audit so the first point is that much of that book is repeated in this book including the marketing audit questions.
What we then have is a list of 200 marketing tactics you could be using. You may have seen a similar list in Guerrilla Marketing books by Jay Conrad Levinson. No detail about any of them at all. [continue reading…]
by Paul Simister
on June 27, 2018
In my review of the book
The 3 Minute Marketing Audit by Fraser Hay
posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A nice idea, not so sure of how it’s implemented.
As soon as I started reading this book, I was struck by one thing. There are very long sentences. The longest I found in the first couple of pages was over 70 words long. The author promises this is one if the shortest books but effective editing would make it shorter and cut out the fluff. [continue reading…]
by Paul Simister
on June 23, 2018
The full title of this book by Bob Oros is
How Small Companies Get Big: A Simple Technique That Could Double Your Business
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Not focused, more about sales tips
The book starts by talking about the need to have a GPS system to guide you in your business, which starts by making sure you have a clear destination in mind. [continue reading…]
