by Paul Simister
on June 23, 2018
The full title of this book by Bob Oros is
Give Me One Good Reason to Buy: How to Identify and Sell Your Unique Sizzle
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Ignore the title, this is a book of sales tips
This sounds like a book about finding and explaining your USP, the important customer benefit that is only available from your business.
This author is notorious for not sticking to the expected point and it doesn’t take long for him to lose focus and start wandering around the issues involved with personal selling. [continue reading…]
by Paul Simister
on June 15, 2018
In my review of
A Guide to Business Failure
by The Failed Entrepreneur posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my book review.
The downfall of a complacent business owner
Some businesses fail before they really get going, they start, they stutter, they flop. Other businesses start, grow, do well and then, bit by bit, go into a gradual decline.
It’s a bit like ageing in your 40s or 50s. [continue reading…]
by Paul Simister
on June 14, 2018
The full title of this book by Lynne Jacob is
3 Huge Obstacles that keep Solo-Preneurs, Entrepreneurs and Small Business Owners feeling Frustrated, Exhausted and Disillusioned about their Business Results and How YOU, too, Can Overcome Them!
In my review posted on Amazon.co.uk, I gave the book Two Stars, which means I thought it was Disappointing.
Here is my book review.
Surprised I made it through to the end
It’s quite easy to get irritated with this book. It’s written in what I call “bad copywriting” style.
Good copywriting pulls you in and keeps you reading without setting off alarms in your head that you’re being persuaded. Bad copywriting screams out at you that you’re being worked. [continue reading…]
by Paul Simister
on June 14, 2018
In my review of
Thinking about SWOT analysis
by Dr Stephen Fox posted on Amazon.co.uk, I gave the book Three Stars, meaning it is Worthwhile.
Here is my book review.
Quite a technical review of SWOT
This is a longer than I expected review of using SWOT in strategy analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
It’s quite a visual book so if you’re reading the Kindle version, you’ll probably have to zoom in on the diagrams to be able to see the details. [continue reading…]
by Paul Simister
on June 9, 2018
In my review of
Why Your Customers Suck by Jon McCulloch
posted on Amazon.co.uk, I gave the book Three Stars.This means it is Worthwhile.
Here is my book review.
You have bad customers because of your bad decisions
This is a book mainly about pricing and positioning.
If you’re not familiar with the phrase positioning, it means your place in the market. [continue reading…]
by Paul Simister
on June 9, 2018
The full title of this book by Dr Andre Larabie is
How to Turn Your Failing Business Into a Success Story in 120 Days or Less!
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means I think it is Worthwhile.
Here is my book review.
A nice idea but skimpy on important details
I read quite a few books about business turnaround and several books by this author have appeared regularly in my searches but, until recently, I didn’t buy.
Now I have and I’m left with mixed feelings. It wasn’t as good as I’d hoped but it is certainly better than some. [continue reading…]
by Paul Simister
on June 8, 2018
The full title of this book by Helen Monaghan is
12 Steps to Improve your Cashflow: Helpful tips and advice on how to have a better relationship with your business finances so you can fulfil your purpose
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
Mainly for therapists and coaches and more how to run your business
The book takes a broad view of what can be done by managing your business better.
I’ve mixed feelings about this although I hadn’t realised the target businesses were so tightly defined when I downloaded it under my kindle unlimited subscription. [continue reading…]
by Paul Simister
on June 8, 2018
The full title of this book by Shirley Mansfield is
The P-Plan for Business: How to achieve faster, better business growth
In my review posted on Amazon.co.uk, I gave the book a rating of Three Stars. This means it is Worthwhile.
Here is my book review.
How many business words beginning with P can you name?
I immediately found a warning sign with “My P-Plan for Business is a taster of how I can help you”.
The book goes through 30 words beginning with the letter P. Things like planning, planet, proposition etc. [continue reading…]
by Paul Simister
on June 6, 2018
In my review of
Top 100 Tips for Business Turnaround by Paul Davis
posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
I don’t think this works
It starts with a series of short tips and questions about how to manage a business better.
At that stage, I was thinking this isn’t a book about business turnaround. Fortunately it eventually got more focused. [continue reading…]
by Paul Simister
on June 4, 2018
In my review of
A Simple Guide to Planning Your Business by Danielle Grant
posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.
Here is my book review.
There’s a decent book hiding in here
This is very short and the language is quite flowery.
Strangely the author doesn’t use paragraphs, a significant mistake in readability. The author seems confused because the book starts repeating itself.
I’m a believer in planning by answering the who, what, where, when, why questions like the author.
The book needs knocking into shape before I can give it even a mild recommendation. This is a shame but is getting too common with these self published Kindle books.
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