Other Business Books

The full title of this book by Ray Noble with Clara Noble is

Stunted Growth: 100 Reasons why your business is going nowhere and how to fix it

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

What has stopped the business from growing?

I like the idea of this book but I’m not so keen on the execution of it.

The authors are right. There are many reasons why a business stops developing in a valid, meaningful way and gets stuck. [continue reading…]

The full title of this book by Yolanda A Facio is

Purpose: Build a Business You Love

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Has some interesting ideas but not sure it adds up

The book tries to cover two situations:

1 – someone thinking about starting a business
2 – someone already with a business

This is ambitious and a stretch too far. It is much better at helping people in the first category as the title suggests. If the author had wanted to cover both, I think it’s better to write the book on two parts. [continue reading…]

The full title of this book by Colin Martin is

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

Needs to be better organised and edited

This is a bigger book than I expected. It has to be because the scope is wide covering websites, emails, videos, webinars, articles and content marketing together with shorter messages like SMS and tweets.

An early impression which you will probably see if you try the Kindle sample, is that the formatting needs a little attention. For example, after the content list, the very next line is the first chapter heading and it’s not in big letters either. Surely it would be nice to start a chapter on a new page. [continue reading…]

In my review of

101 Ways to Grow your Business

by Hugh Williams,posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A book about the little things to do right, wide ranging in scope around customer/client service

Some books present big concepts of a few key success factors that must be done correctly. Others, like this one, believe success is a series of small steps to greatness.

When you start reading this book, you might find it easy to dismiss the ideas. You and your employees don’t need to be told to “be polite” and “don’t swear”,. Well not in theory but what about in practice? Could you imagine being shocked if you were shown a video of staff members being rude to customers and swearing at them? [continue reading…]

The full title of this book by Michael Senoff is

Hidden Marketing Assets: How To Sell More Consulting and Marketing Services At Full Price In A Shorter Period of Time Than You Have Ever Done Before

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

A book to help marketing consultants and coaches to get more clients

You don’t very often see a book available to read for free under the Kindle Unlimited scheme which costs £69.99 to buy.

I normally buy books I borrow that I think are really good but, from the start I was looking for reasons why I shouldn’t buy it. That doesn’t sound like an effective marketing strategy to me. [continue reading…]

In my review of

Asking Questions The Sandler Way

by Antonio Garrido posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Questions are the only way to find out what the customer is thinking.. unless you’re a psychic

As an introvert, it has always seemed obvious to me that you should ask questions during the sales process. After all, I’m happier listening than talking.

Unfortunately the stereotype image of the fast talking sales person is one who charms, persuades and convinces with his or her confidence. It sounds good until you get in the sales process as the buyer and then, most of all, you want to be heard and understood. You want to buy through right product and not be sold something unsuitable. [continue reading…]

The full title of this book by David Gargaro is

How to Run Your Company… Into The Ground

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A counter intuitive way to think about the future of your business

I’m not sure how well the book is going to perform in the Amazon search engine for business owners who want ideas to make sure their business is successful. However I like this approach and one of the coaching questions I sometimes ask is…

What would you do if you deliberately wanted to stop the business from succeeding ? [continue reading…]

The full title of this book by Andrew Angus is

60 Seconds: How to tell your company’s story and the brain science to make it stick

In my review on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A guide to making short, powerful videos

[continue reading…]

The full title of this book by Martin Robertson is

Your 60 minute business transformation: The small business book that makes a BIG difference

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Lessons from a chartered accountant

The author drifted into starting his own accountancy practice and he shares the mistakes he made.

The chapters are broken into two sections. What he did and what he learnt he should have done. [continue reading…]