Business Development Advice

It’s no surprise but Jeff Walker’s launch for his Product Launch Formula 2.0 was a major success despite the computer programs.

It was a fascinating experience watching the launch process move from stimulating some modest interest through to the decision to buy before the launch was made. Interestingly part of this was based on the fact that Jeff Walker just seemed so nice.

The Product Launch Formula 2.0 coaching is going to be a very intensive program but it is going to be fascinating.

1. The bonus of the original Product Launch Formula CD rom and workbooks was delivered yesterday so that was great service from Jef Walker’s organisation. This product is currently off the market to create space for the coaching program.
    
2. The Coaching call videos for week 1 of the five week program were released overnight together with videos from Jeff Walker’s Product launch workshop last year.

I am very excited about this because it is easy to see how these techniques apply to both my business and the business of my personal clients.

Future of the Product Launch Formula

Jeff Walker’s focus is on the coaching program at the moment and Jeff has indicated that he probably won’t repeat it.

But the Product Launch Formula concepts have been too successful so I would expect another home study program to appear. After all it was convenient to people who find themselves thinking about a new launch or trying to re-group after a failed launch.

To make sure that you don’t miss out, sign up to the Product Launch Formula email list.

I will let you know what I think as the next five weeks develops.

Jeff Walker has finally released details of his Product Launch Formula 2.0.

This is a short coaching program to teach you how to launch your new product or service and the impression is that it will be very intensive.

When Is The Product Launch Formula Launched?

It is launched on 27 March 2008 at 2:00 pm Eastern Standard Time and Jeff is only talking about it being available for just 24 hours.

In fact he is saying that based on all the interest he is seeing it could be sold out in a much shorter time period than that.

This is make your mind up time.

I would hope that if Jeff enjoys the coaching program, he will do it several times a year so that if you can’t make this one, you can take advantage of the next.

But he hasn’t said that.

The original Product Launch Formula was a home study kit - a buy any time, do any time solution but again there is no mention yet of a similar solution being made available.

One final question has been answered.

How much will the Product Launch Formula cost?

According to the Q&A video, the initial price for immediate payment will be $1,997 so some people may find that much cash difficult to find in one go because they are maxed out on their credit cards. He did mention that there would be a three instalment payment scheme but that will cost more.

Conclusion

It has been fascinating to watch Jeff step by step in this launch process and what started slowly is now really building quickly.

I want the Product Launch Formula.

I just have to decide if I can find the time is my already very hectic schedule to fit it in and do it real justice.

I ignored Frank Kern’s Mass Control launch because I don’t have the time.

I ignored Eben Pagan’s Guru Mastermind course because I just don’t have the time.

I think I will have to make the time for the Product Launch Formula.

Jeff Walker has just released two videos which outline his Product Launch Formula Blueprint.

Video 1 of the Product Launch Blueprint gives you an explanation of how Jeff stumbled into his Product Launch Formula from an email list of just 19 people.

In Video 2 he shows you the mindmaps for some of the product launch formula models.

See the Product Launch Blueprint

Jeff Walker’s Product Launch Formula 2.0 pre-launch rolls on with another 75 minutes of video.

This time we have three Internet marketing legends talking together:

1. Jeff Walker
    
2. Frank Kern
    
3. Eben Pagan - Get Altitude

How to get people to read your copy is just one of the topics these three discuss along with how to work with joint venture partners and create an instant.

Sounds fascinating doesn’t it so click over to the latest Product Launch Formula video and surrender your email address to get the full seventy plus minutes.

You know you want to, so just click over to the video.

It is very informal and unless you like the look of Frank Kern’s legs, I would download it as an mp3 and listen to it rather than sit glued to your computer screen.

After a longer delay than I was expecting, Jeff Walker has released his next video for the launch of Product Launch Formula 2.

In this video he tells the story of how the horizontal helix (it’s like climbing a series of revenue steps which get higher and higher) turned a herb educational game into a $100k a year product.

Jeff has been sneaky, half the video is available for free (no sign up - just press play) which tells the story of the launch up to about $3k per month but for the remaining 23 to 24 minutes you have to trade your email address.

Personally I don’t regard this as a problem because you can always opt out of the emails later.

I recommend that you don’t bother with the first video because its contents is repeated in the second, so don’t make it difficult for yourself. Just give up your email address and watch the fascinating video. 

Where is it? Nearly forgot. This is the video for the horizontal helix launch

Jeff Walker, the man behind many of the biggest Internet launches in history withdrew his very successful program, Product Launch Formula in mid February for one very good reason.

The new Product Launch Formula is being released.

This is a way of building up interest in a product launch so that when the new product is released, customers are desperate to buy.

 Jeff is very keen to point out, the techniques work for real world products just as well as those released by the Internet marketing superstars.

I can’t tell you how good Product Launch Formula 2.0 is because it is not yet released and I haven’t had a chance to evaluate it but I can tell you that people rave about the original version of Product Launch Formula.

Rich Schefren, one of my personal heroes, introduced Jeff Walker at his Main Event conference in July 2007 by saying Jeff was responsible for “the most powerful marketing strategy I’ve ever come across.”

If you are thinking about launching a new product or even launching a new business (because they have  many of the same characteristics), I urge you to watch the launch the very carefully. Just click here, watch the video and sign up on the email list.

The point is not whether you buy the Product Launch Formula 2.0 but that you learn from the process.

This is your chance to watch the man recognised as the leading expert in small business/Internet product launches, launch his own new product. You should be able to learn so much from just watching how Jeff goes through the process.

I don’t think anything will beat watching Jeff Walker take you through the process one step at a time so do get involved.

Analyse the videos, look at the way the case studies are organised, watch how he builds up the momentum to his launch and perhaps you will feel your own interest and excitement growing.

This is good because you are really experiencing the launch and you will learn what emotions you need to create in your prospective buyers.

You don’t have to buy the product. You still have your own free will.

Just watch the master at work and learn by starting with the video