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Chiropractor’s guide to direct response marketing by Fritz Richard

The full title of this book by Fritz Richard is

Chiropractor’s guide to direct response marketing: Make every mailing profitable

In my review posted on Amazon.co.uk, I gave it 1 Star.

Here is my review.

A “big” disappointment


I can’t understand why the author has been so skimpy in what has been written.

I wonder if this has been a bad conversion to kindle as the Amazon page indicates that it’s 4 pages long while the paperback is listed as 30 pages. I wondered if I’d just downloaded the sample when I thought I’d meant to press the buy book button but there was the £1.95 in my orders.

I’m a business coach who believes in direct marketing and I bought the book because I’ve started to work with a new client in the health and fitness market. I thought it might give me a few ideas for campaigns.

If this is it, I wouldn’t bother because I’m asking for my money back.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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