The full title of this book by James Newell is
“Clear Sales Message: What are you selling, who are you selling it to and why should they care?“
In my review at Amazon.co.uk, I rated it as a Four Star book, which means I think it is good to very good.
Here is what I posted.
Helpful
This book splits the issue of creating clear sales messages (something others may refer to as a customer value proposition) into the answers to a series of questions that potential customers want answered.
It’s very practical and is written in workbook style, to encourage you to take action, step by step.
It presents a wide range of proforma solutions to help you to find your unique, effective sales message. This may be both a strength and a weakness as it gives you plenty of options to consider.
I was impressed with this book and recommend it to anyone who wants to develop a clear sales message for their business, product or service. I also recommend you check out The Brain Audit by Sean D’Souza.
It is available to buy from Amazon.co.uk and Amazon.com. It is also available to borrow under the Kindle Unlimited subscription at Amazon.co.uk.
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