The full title of this book by Ling Wong is
Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells: Write Your Way To a Standout Personality-Driven Business
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
An interesting idea to combine personal branding with copywriting
I thought it was an interesting idea to combine personal branding with copywriting. The personality of the owner or staff is a great way to help differentiate your from competitors. As people, we are all different. We have unique strengths, weaknesses and eccentricities.
Sadly I thought the way it was covered was dull. It was a struggle to read the book.
Part of the problem is a lack of examples. It would be helpful to see how well known characters project themselves through their phrases. It would also help to identify the different types of persona. I’d be the grumpy old man, I’m a natural.
There’s a good book in the idea but it’s not this one as far as I’m concerned.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
[sos]Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).