The full title of this book by Ling Wong is
Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells: Write Your Way To a Standout Personality-Driven Business
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
An interesting idea to combine personal branding with copywriting
I thought it was an interesting idea to combine personal branding with copywriting. The personality of the owner or staff is a great way to help differentiate your from competitors. As people, we are all different. We have unique strengths, weaknesses and eccentricities.
Sadly I thought the way it was covered was dull. It was a struggle to read the book.
Part of the problem is a lack of examples. It would be helpful to see how well known characters project themselves through their phrases. It would also help to identify the different types of persona. I’d be the grumpy old man, I’m a natural.
There’s a good book in the idea but it’s not this one as far as I’m concerned.
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