The full title of this book by Richard Halbread is
Copywriting: For Beginners! How To Write, Persuade & Sell Anything To Anyone Like A Pro With Copy
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
A book about having a career as a copywriters and not about writing copy
This wasn’t the book I was expecting from the title. Copywriting For Beginners, How to Write, Persuade, & Sell.. sounded like a book teaching copywriting skills to me.
It’s more about having a career as a copywriter.
It describes some of the different types of copywriting and the personal attributes of someone thinking about working as a copywriter.
There was nothing in here about the type of companies that have copywriters on their staff or how to be self-employed and attract copywriting clients. Nor were there tips on how to improve your copywriting skills.
This wasn’t the book I wanted to read but I thought I might learn something from it as I work in a similar role. I didn’t.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister. I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs.
Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation with me to get you unstuck.