The full title of this book by Ben Settle is
“Crackerjack Positioning: How To Control the Way People Think About You in the Marketplace“.
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Great ideas to stand out
It’s ironic for a book about separating yourself away from your competitors has the same title as another excellent book about positioning yourself in a niche.
Put that to one side. This is well worth reading as it presents some excellent ways to create perceived space between you and most of your competitors. Combine approaches and your business can be seen as unique.
The origin of the book is that it was a newsletter that the author sent to paid subscribers. This means that it’s part of a series and could do with being extended to create an excellent stand-alone book. As it is, it’s interesting rather than comprehensive. There are also a number of pages of disclaimers and legal terms at the back that make the book look longer than it really is.
It covers a number of the ways that I use in my coaching to help small businesses to differentiate themselves and as such, is recommended. I think it will inspire you to see ways that your business can stand out from the crowd.
It is available to buy from Amazon.co.uk and Amazon.com.
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