The full title of this book by Ben Settle is
“Crackerjack Positioning: How To Control the Way People Think About You in the Marketplace“.
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Great ideas to stand out
It’s ironic for a book about separating yourself away from your competitors has the same title as another excellent book about positioning yourself in a niche.
Put that to one side. This is well worth reading as it presents some excellent ways to create perceived space between you and most of your competitors. Combine approaches and your business can be seen as unique.
The origin of the book is that it was a newsletter that the author sent to paid subscribers. This means that it’s part of a series and could do with being extended to create an excellent stand-alone book. As it is, it’s interesting rather than comprehensive. There are also a number of pages of disclaimers and legal terms at the back that make the book look longer than it really is.
It covers a number of the ways that I use in my coaching to help small businesses to differentiate themselves and as such, is recommended. I think it will inspire you to see ways that your business can stand out from the crowd.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
Get To Know Me
Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
- Summary: Positioning: The Battle for Your Mind: Review and Analysis of Ries and Trout’s Book
- Fitness Marketing by Pat Rigsby
- What Is Strategy? The Fit Between Positioning & Capabilities
- USP: How To Craft Your Unique Selling Proposition by Tara Jacobsen and Rebekah Welch
- What Is Strategy And Strategic Positioning?