The full title of this book by Alain Guillemain is
Customer Delight: Strategic Insights for Market Leaders
In my review posted on Amazon.co.uk, I gave the book Three Stars.
Here is my review.
Well meaning but odd
This book is very well intentioned and the author makes some very good points at the beginning but by the time I was about 15% of the way through I was having some doubts and I decided that it wasn’t for me and I wouldn’t be able to finish it at the 33% mark.
Customer delight is an important subject that goes well beyond satisfaction. It is well worth finding out how you can adjust your business to deliver delight.
My advice is to download the Kindle sample and read that first. I didn’t bother and I regret it. Just because I didn’t enjoy reading it doesn’t mean that you won’t find it very helpful. The Amazon.com reviewers seem to love it although they don’t seem to have reviewed any/many other things.
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