After a longer delay than I was expecting, Jeff Walker has released his next video for the launch of Product Launch Formula 2.
In this video he tells the story of how the horizontal helix (it’s like climbing a series of revenue steps which get higher and higher) turned a herb educational game into a $100k a year product.
Jeff has been sneaky, half the video is available for free (no sign up – just press play) which tells the story of the launch up to about $3k per month but for the remaining 23 to 24 minutes you have to trade your email address.
Personally I don’t regard this as a problem because you can always opt out of the emails later.
I recommend that you don’t bother with the first video because its contents is repeated in the second, so don’t make it difficult for yourself. Just give up your email address and watch the fascinating video.
Where is it? Nearly forgot. This is the video for the horizontal helix launch
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