Emotional Intelligence for Marketing by Steve Young

The full title of this book by Steve Young

Emotional Intelligence for Marketing: Positive + Negative = Positive

In my review posted on Amazon.co.uk, I gave it 1 Star.

Here is my review.

Message to author – proof read it, give it to someone else to read, edit it and then try again

They might be some good ideas buried in the book but I can’t stand it.

The writing is awful and I can’t believe the author proofread it even once, let alone passed it on to someone else to read for feedback and corrections.

I suppose the clue should have been in the way the book was listed on Amazon, by “Steve young”. If someone can’t even be bothered to get their own name listed properly, I shouldn’t have any expectations of the book.

My advice to the author is to proofread it, give it to someone else to read, edit it and then try posting it on Amazon again.

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