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Fitness Marketing by Pat Rigsby

The full title of this book by Pat Rigsby is

Fitness Marketing: A Guide to Marketing Your Fitness Business“.

In my review posted on Amazon.co.uk, I gave this book Four Stars. That means it is Good and Well Worth Reading if you have a fitness business.

Here is my book review.

Packed with ideas to get more clients

This short, concise book is made up of a series of articles. Unlike the author’s other book Personal Training Sales, I didn’t feel there was much repetition and I can only remember one time when terms were used before they had been explained.

What you get when you buy this book is a series of ideas about marketing for fitness businesses written by someone very experienced in this market. That inside knowledge of what works (in America) is worth a great deal.

Yes British people see marketing a little differently to Americans but this book doesn’t recommend a high pressure approach based on unproven hype. It’s much more about relationships and how you can use them to increase the number of your clients.

I’ll be surprised if you want to do everything but even ignoring 75% of the tips, you’ll find that there’s plenty to get done.

The book isn’t not definitive as it’s only 88 pages and doesn’t say much about advertising, direct mail, the Internet or social media. That’s partly because of a concept the book introduces in the second chapter called “The Hierarchy of Client Getting” which ranks marketing activities into four levels with the advice to focus on level 1 first and then move to level 2.

It also pushes the author’s advisory services with a Dan Kennedy style offer of free gifts valued at £597.89 of fitness business-building materials. I haven’t seen these but I’m usually surprised at the high value placed on items in this type of offer.

As a stand-alone book I’d rate it as 4 stars but given the outstanding value of being sold for less than £1, I’m tempted to added an extra star.

It is available to buy from Amazon.co.uk and Amazon.com.


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