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Google AdWords by Kevin Wright

The full title of this book by Kevin Wright is

Google AdWords – The Ultimate Beginner’s Guide To Succeeding With Adwords

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Disappointing.

I’m biased against any book that claims to be the “ultimate” and I see that there are several Adwords/Pay per Click books that do exactly that. How can any book be described as the best let alone the best there will ever be by the author?

This reads like a short summary of Adwords (and even as an advertisement) rather than as a guide on how to use it effectively to attract profitable customers. I’d prefer a book that focuses much more on eliminating common and costly mistakes and then looks at how to continually improve the campaign based on the information available.

I also have some concerns over the standard of writing, especially at the beginning as there were a number of sentences/paragraphs that made me cringe. Several issues like extensions are ignored.

Sadly it is a long way from being a good enough beginner’s guide to Google Adwords, let alone the ultimate source of information.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister. I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs.

Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report.

 

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