The full title of this book by Marty McDonald is
Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand
In my review posted at Amazon.co.uk, I gave the book Three Stars, this means Worthwhile.
Here is my book review.
Interesting but too promotional
This book is written by the owner of a social media marketing business specialising in the craft beer industry (along with others) in America. He thinks that you should outsource your social media activities.
The message is about building a community and, in particular a local community. It therefore gives very different advice compared to the BrewDog book which took an international view of its market opportunities. Of course local in the USA is different to local in the UK because of the huge distances involved when you get away from the seaboards.
The book makes some good points but it’s stronger at outlining what to do than giving you detailed guidance on how to do it.
The book uses some examples from the craft beer industry but I didn’t feel that it really got under the skin of either enthusiasts or people who would commit to a small number of beers and stay loyal.
I also got tired of repeatedly being told to outsource social media activities. In places I thought it read far too much like marketing materials that I’d been asked to pay for. That irritation probably cost it a star.
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