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Growing Customer Lifetime Value by Sandra Fox

by Paul Simister on August 29, 2017

in Other Business Books

The full title of this book by Sandra Fox is

Growing Customer Lifetime Value: Retention & Renewal

In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.

Here is my book review.

For information marketers

When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.

If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com

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