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Hidden Marketing Assets by Michael Senoff

The full title of this book by Michael Senoff is

Hidden Marketing Assets: How To Sell More Consulting and Marketing Services At Full Price In A Shorter Period of Time Than You Have Ever Done Before

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

A book to help marketing consultants and coaches to get more clients

You don’t very often see a book available to read for free under the Kindle Unlimited scheme which costs £69.99 to buy.

I normally buy books I borrow that I think are really good but, from the start I was looking for reasons why I shouldn’t buy it. That doesn’t sound like an effective marketing strategy to me.

Immediately you see it’s got a naff cover that is tiny and hard to read in your library. When you open it, you’ll see the title is badly formatted and it feels full of hype .. A poor start.

The premise is that you’ll learn how to take a prospective small business client through a process of finding opportunities for extra profit. You might already do something similar.

The book is based around a series of transcripts of various telephone calls. This can be a clunky way if writing a book and some parts of it feel unnatural. I suspect I’d feel the same if my calls were recorded and transcribed.

This isn’t easy to read and would work better as an audio recording since you’d have the two voices in each conversation to keep you on track of who is who.

It means well. I’ve been a fan of Jay Abraham style marketing with the link between hidden marketing assets and hidden profits, for many years. I think it is helpful to sit with a potential client ad look at what they are not doing and making genuinely conservative estimates of the money that is being overlooked.

It makes a very strong logical case for working with an outsider. This “book” doesn’t do enough to bring everything together and it’s much too hard to read and process.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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