The full title of this book by Richard Legg is
“Hidden Profits: Get more sales, bigger profits and greater freedom by unlocking the invisible revenue sources that already exist in your business“.
In my review at Amazon.co.uk, I rated this book at the Four Stars level, meaning I consider it to be in the good to very good range.
Here is my review.
Focused on Internet Marketing businesses
This is an interesting book about increasing profit without taking big risks on new marketing campaigns. It is written for Internet marketing businesses but many of the ideas can be applied to more conventional businesses although you’ll have to do more thinking about how you can adapt the ideas.
It is based around a series of Ps where you should aim for incremental increases of 10% initially although the intention is to keep recycling through the ideas. These Ps are People, Prospects, Purchases, Products, Pricing, Persistence, Profitability and Productivity.
I’ve deducted a star because I believe the focus on Internet based businesses should be clearly specified in the title of the book. I had bought it expecting (and wanting) a much broader scope although I accept that most businesses now have an element of Internet marketing.
It is available to buy from Amazon.co.uk and Amazon.com. It is also available to borrow under the Kindle Unlimited subscription at Amazon.co.uk.
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