The full title of this book by Andre Larabie is
“How To Double Your Profits In 6 Months Or Less: Fast, proven, easy-to- implement strategies to out-perform, out- maneuver and out- profit your competition immediately!“.
In my review on Amazon.co.uk, I rated this book at the Four Stars level. This means it’s good to very good.
Here is my review.
A good, practical book on business growth
There are quite a few profit improvement books with similar titles but different approaches.
This is a good, practical book that looks at profit improvement through business growth rather than cutting costs and eliminating waste. It’s also tactical rather than strategic.
The chapters look at:
Goal setting
Time management
Lead generation
The sales process
Unique selling proposition
Marketing materials
Testimonials
Package deals
Internet marketing
Marketing message
Guarantees
Buying a business
Effective processes.
There are plenty of practical tips in each chapter and it’s hard to take issue with what’s written. If you’ve read many business books, there is little new. I recognised influences but the author doesn’t credit the original sources.
It loses a star because it doesn’t face up to the numbers issue. What does it really mean to double your profit in 6 months? If sales volumes and transactions increase, what are the implications for your business in terms of extra work and extra costs? Does the business face a constraint that will stop you increasing sales that much? What are the cash flow implications?
My four top profit improvement books are very different, all rated as five star books and complement each other well:
Getting Everything You Can Out of All You’ve Got – this will introduce you to Jay Abraham’s profit opportunity seeking mindset that slices and dices your business looking for opportunities to exploit.
Genghis Khan Guide to Business – this looks at profit from a financial perspective.
Profits Aren’t Everything, They’re the Only Thing – a book that explains why it’s your fault and what you can do, even though some of it is hard to take.
The Ultimate Sales Machine – an excellent book about business development that looks at twelve key disciplines.
It is available to buy from Amazon.co.uk and Amazon.com.
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