The full title of this book by Andre Larabie is
“How To Double Your Profits In 6 Months Or Less: Fast, proven, easy-to- implement strategies to out-perform, out- maneuver and out- profit your competition immediately!“.
In my review on Amazon.co.uk, I rated this book at the Four Stars level. This means it’s good to very good.
Here is my review.
A good, practical book on business growth
There are quite a few profit improvement books with similar titles but different approaches.
This is a good, practical book that looks at profit improvement through business growth rather than cutting costs and eliminating waste. It’s also tactical rather than strategic.
The chapters look at:
The sales process
Unique selling proposition
Buying a business
There are plenty of practical tips in each chapter and it’s hard to take issue with what’s written. If you’ve read many business books, there is little new. I recognised influences but the author doesn’t credit the original sources.
It loses a star because it doesn’t face up to the numbers issue. What does it really mean to double your profit in 6 months? If sales volumes and transactions increase, what are the implications for your business in terms of extra work and extra costs? Does the business face a constraint that will stop you increasing sales that much? What are the cash flow implications?
My four top profit improvement books are very different, all rated as five star books and complement each other well:
Getting Everything You Can Out of All You’ve Got – this will introduce you to Jay Abraham’s profit opportunity seeking mindset that slices and dices your business looking for opportunities to exploit.
Genghis Khan Guide to Business – this looks at profit from a financial perspective.
Profits Aren’t Everything, They’re the Only Thing – a book that explains why it’s your fault and what you can do, even though some of it is hard to take.
The Ultimate Sales Machine – an excellent book about business development that looks at twelve key disciplines.
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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).