The full title of this book by Brian Kaskavalciyan is
“How to Double Your Profits in Six Months or Less: 8 Powerful Profit-Multiplying Strategies That Any Business – Regardless of Size – Can Immediately Implement and Profit From“.
In my review on Amazon.co.uk, I gave the book a FOUR stars rating. This puts it in the range of good to very good.
Here is my review.
Focuses on better marketing along the three ways to grow a business
This is a good, practical book to help you to find ways to increase profitability by better marketing. If you’ve read much by Jay Abraham or Dan Kennedy, the contents of this book will be very familiar.
It is structured around Abraham’s famous three ways to grow a business model:
1 – more customers
2 – who spend more when they buy
3 – and buy more often.
This is a very effective way to look at growing the business and is used, in this format or a close derivative by many business coaches, including me. It works and takes the pressure away from the standard solution of more and more customers.
The book is written with a refreshing, take no prisoners attitude but it’s quite short. Once you understand the structure of the approach, a book like Instant Cashflow: Hundreds of Proven Strategies to Win Customers, Boost Margins and Take More Money Home (Instant Success) gives you many more options to consider.
My four top profit improvement books are very different, all rated as five star books and complement each other well:
Getting Everything You Can Out of All You’ve Got – this will introduce you to Jay Abraham’s profit opportunity seeking mindset that slices and dices your business looking for opportunities to exploit.
Genghis Khan Guide to Business – this looks at profit from a financial perspective.
Profits Aren’t Everything, They’re the Only Thing – a book that explains why it’s your fault and what you can do, even though some of it is hard to take.
The Ultimate Sales Machine – an excellent book about business development that looks at twelve key disciplines.
Get To Know Me
Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
- How To Double Your Profits In 6 Months Or Less by Andre Larabie
- How to Double Your Profits within the Year by John Fenton
- Three Ways To Grow A Business To Create Exponential Growth
- Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson
- Instant Cashflow by Bradley Sugars