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How to Double Your Profits within the Year by John Fenton

The full title of this book by John Fenton is

How to Double Your Profits within the Year: An Action Plan For Your Business“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This puts it in the good to very good category.

Here is my review.

A helpful guide focused on profit improvement.

This is the second time I’ve bought this book. I remembered it as a helpful guide but I couldn’t find my original copy.

This one is in a slightly different format. The book print size is smaller meaning the dimensions of the book can be trimmed. Personally I wish they hadn’t done it because it has made the book harder to read and the margin between the print and the binding is tighter than I’d like.

The content is still excellent and I like the way it encourages you to analyse your business in terms of sales, variable costs, fixed costs and profit and then to apply 1% improvements to costs, sales prices and sales volumes. This is an exercise I’ve used in my business coaching to highlight how sensitive profit is, either way, because it is the difference between two big numbers. Doubling profit doesn’t imply doubling sales volumes or employees.

The tips are then split into the three categories:
1 – Reducing Costs – 13 tips.
2 – Raising Prices or Cutting Discounts – 6 tips.
3 – Increasing Sales – 11 tips.

The book is very practical. There are plenty of these profit improvement tips books around and most have something to recommend them and one new tip or idea can cover the costs of the book many times over.

My four top profit improvement books are very different, all rated as five star books and complement each other well:
Getting Everything You Can Out of All You’ve Got – this will introduce you to Jay Abraham’s profit opportunity seeking mindset that slices and dices your business looking for opportunities to exploit.
Genghis Khan Guide to Business – this looks at profit from a financial perspective.
Profits Aren’t Everything, They’re the Only Thing – a book that explains why it’s your fault and what you can do, even though some of it is hard to take.
The Ultimate Sales Machine – an excellent book about business development that looks at twelve key disciplines.

It is available to buy from Amazon.co.uk and Amazon.com.


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