The full title of this report turned into a book by Rich Schefren is
Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur
In my review posted on Amazon.co.uk, I gave the book a rating of 3 Stars. I need to explain.
Here is my review.
How much? That’s ridiculous
It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.
1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.
5 Stars for the original impact the report had on Internet marketers in general and on me in particular.
Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks.
The author exposed the idea “Internet marketing is easy” was a myth because of the many different tasks needed. He also showed that, just like Michael Gerber did for traditional businesses, you have to work “on the business” as much as “in the business”.
The essential skills often missing are those involved with business development. That’s strategy, marketing, managing people, project management etc.
The report was updated after about five years to reflect technology changes but that update will now be out of date as it goes back to 2011.
The average of 1 and 5 stars is 3 stars.
I used to give the Internet Business Manifesto an unqualified recommendation along with the other reports to promote the underlying product. They were stacked with valuable information which gave you a new understanding of all the problems, even though you knew they were leading you to a purchase.
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