The full title of this book by Ryan Deiss is
“Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Literally Makes Sales While You Sleep“.
In my review posted on Amazon.co.uk, I rated this book at the Five Stars level. This means I consider it to be Excellent.
Here is my book review.
Very good book about how to structure your email marketing campaigns.
For some years, Ryan Deiss has been one of my three favourite Internet marketing experts because:
- He’s active in many different markets, not just the make money online market.
- He’s committed to testing ideas and seeing which work best, tweaking and then testing again.
- He doesn’t pad out his training with irrelevant details to waste your time.
Those three qualities can be seen in this book as well as his normal, more expensive, training programs.
This is a book which explains his approach to email marketing which is designed to sell large quantities of product but to do it respectfully.
Yes he wants people to buy but he doesn’t believe in sending emails out continuously regardless of past interest. Instead he believes in re-qualifying and segmenting email lists so that people only hear about items that are relevant to their expressed wishes.
As well as carefully explaining what he does, step by step, he also explains why he does it. Even better he provides sample email copy which you can borrow and adapt to your own purposes. I’m an active reader, normally highly things that are relevant to me as I go along. I gave up with this book because I was highlighting the majority of it.
This isn’t the only way to build strong relationships through emails but it makes a lot of sense if you have a lot of different products and services to sell. Naturally it is tailored to information product marketing rather than physical products but there is no reason why the approach cannot be flexed to selling with an information lead magnet for physical products or services. Most of us wish to become more informed buyers when we’re dealing with things that are unusual to us.
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