I am fascinated by the art of great copy and the way it unconsciously persuades a prospect to buy.
Possibly the best copywriter in the world is John Carlton and I was introduced to his thoughts through Rich Schefren’s Business Growth System coaching program where John is extensively featured in the marketing module.
He very rarely holds events to teach people how to write copy but he is about to release his Copywriting Sweatshop 2 DVD set on March 21, 2008.
As part of the launch you can get some free tips from a master copywriting by:
- Watching the videos and then sign up to receive news of more freebies.
- Signing up to his 7 day email course
I’ve done both.
Great copywriting is often the difference between OK performance and good performance. Or to put it personally, the difference between driving around in a four year old car or a brand spanking new car which is the envy of your neighbours.
Just think about it.
If you market by email or direct mail, it is the copywriting which may move your response rates from 0.5% to 2%. That’s a four times increase in your sales.
If you market on the Internet, it is the copywriting which determines whether the reader bounces on your page and bounces straight off or stays around and reads what you have to say. But then the visitor doesn’t just read, they click through to your order page.
Isn’t it about time that you knew more about copywriting?
“But what if I end up buying the program?”
Great, can you think of any better proof that John’s ideas work?